The Organic Food Purchase Behaviour: Using ECT to Explore Customers’ Satisfaction
This paper bases on expectation confirmation theory (ECT) to propose a stochastic model of predicting organic food purchase behaviour. In the model, the expectation of pre-purchase and outcome performance of post-purchase are considered as relative variables. We consider these two variables as two d...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2016-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/matecconf/20166202011 |