MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT
On the base of the fact that the cities of Casablanca and Tangier are attracting more foreign investment than other cities in Morocco, because they are offering best competitive advantages that often emerge when investors come to prospect the possibilities of setting up a project in Morocco. The for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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CHAKOR Abdellatif
2019-05-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: |
| _version_ | 1818917191040368640 |
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| author | IITIDAL FETTAH AZIZ EL MAOULA EL IRAKI |
| author_facet | IITIDAL FETTAH AZIZ EL MAOULA EL IRAKI |
| author_sort | IITIDAL FETTAH |
| collection | DOAJ |
| description | On the base of the fact that the cities of Casablanca and Tangier are attracting more foreign investment than other cities in Morocco, because they are offering best competitive advantages that often emerge when investors come to prospect the possibilities of setting up a project in Morocco. The foreign industrial investments are then attracted within the clusters. Then, investments are attracting othe rinvestments and inflencing new investors positively that the location is adequate for their activities in terms of growth and cooperation with local actors.
Through this research, we are addressing a current issue regarding the connection established between the local players and these industrial investors based in the region of Casablanca-Settat, by asking the nature of the relationship between these two parties. In this perspective, the purpose of this article is to clarify the coordination between local actors and foreign industrial investors in a location where the intervention concerns a multitude of local players, where their coordination is not welldefinied. |
| first_indexed | 2024-12-20T00:30:08Z |
| format | Article |
| id | doaj.art-bc06e047b20144c7bc9678f8ef5d6ae6 |
| institution | Directory Open Access Journal |
| issn | 2665-7341 2665-7341 |
| language | English |
| last_indexed | 2024-12-20T00:30:08Z |
| publishDate | 2019-05-01 |
| publisher | CHAKOR Abdellatif |
| record_format | Article |
| series | Revue Internationale du Marketing et Management Stratégique |
| spelling | doaj.art-bc06e047b20144c7bc9678f8ef5d6ae62022-12-21T19:59:58ZengCHAKOR AbdellatifRevue Internationale du Marketing et Management Stratégique2665-73412665-73412019-05-011110812210.5281/zenodo.3520195MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTATIITIDAL FETTAH0AZIZ EL MAOULA EL IRAKI1Professeure universitaire de marketing et communication, Chercheure associée à Economia, HEM Research Center, Rabat, MarocProfesseur de l’Enseignement Supérieur à l'Institut National d'Aménagement et d'Urbanisme, Rabat, MarocOn the base of the fact that the cities of Casablanca and Tangier are attracting more foreign investment than other cities in Morocco, because they are offering best competitive advantages that often emerge when investors come to prospect the possibilities of setting up a project in Morocco. The foreign industrial investments are then attracted within the clusters. Then, investments are attracting othe rinvestments and inflencing new investors positively that the location is adequate for their activities in terms of growth and cooperation with local actors. Through this research, we are addressing a current issue regarding the connection established between the local players and these industrial investors based in the region of Casablanca-Settat, by asking the nature of the relationship between these two parties. In this perspective, the purpose of this article is to clarify the coordination between local actors and foreign industrial investors in a location where the intervention concerns a multitude of local players, where their coordination is not welldefinied.territorial marketinglocal actorsfditransactional marketingrelationship marketing |
| spellingShingle | IITIDAL FETTAH AZIZ EL MAOULA EL IRAKI MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT Revue Internationale du Marketing et Management Stratégique territorial marketing local actors fdi transactional marketing relationship marketing |
| title | MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT |
| title_full | MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT |
| title_fullStr | MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT |
| title_full_unstemmed | MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT |
| title_short | MARKETING TERRITORIAL : RELATION ENTRE ACTEURS LOCAUX ET INVESTISSEURS, CAS DE LA REGION DE CASABLANCA-SETTAT |
| title_sort | marketing territorial relation entre acteurs locaux et investisseurs cas de la region de casablanca settat |
| topic | territorial marketing local actors fdi transactional marketing relationship marketing |
| work_keys_str_mv | AT iitidalfettah marketingterritorialrelationentreacteurslocauxetinvestisseurscasdelaregiondecasablancasettat AT azizelmaoulaeliraki marketingterritorialrelationentreacteurslocauxetinvestisseurscasdelaregiondecasablancasettat |