Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi
Marketing strategies can include forms of chosen marketing communications and marketing mix strategy. A company should maintain its consumer loyalty in a long term to prevent its product being “lost” due to lack of after-sales service. Thus, a concept of customer relationship management appears to i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-12-01
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| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2536 |
| _version_ | 1797765774674231296 |
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| author | Adhi Nugroho Chandra Angga Hardian Anugrah Christianus Ambardi Setyoko |
| author_facet | Adhi Nugroho Chandra Angga Hardian Anugrah Christianus Ambardi Setyoko |
| author_sort | Adhi Nugroho Chandra |
| collection | DOAJ |
| description | Marketing strategies can include forms of chosen marketing communications and marketing mix strategy. A company should maintain its consumer loyalty in a long term to prevent its product being “lost” due to lack of after-sales service. Thus, a concept of customer relationship management appears to improve customer satisfaction. Furthermore, for the company, implementing a strong customer relationship management will support other business units so that the corporate goal to gain profit will be achieved, considering the function of CRM is part of marketing unit the as spearhead of the company. CRM development cannot be
separated from technology. Therefore the use of CRM combined with web-based technology will result in a line of the target of a company, especially a telecommunication company, to face competition. |
| first_indexed | 2024-03-12T20:15:52Z |
| format | Article |
| id | doaj.art-bc0d017b5cd741abae001bcd7ac35626 |
| institution | Directory Open Access Journal |
| issn | 2087-1244 2476-907X |
| language | English |
| last_indexed | 2024-03-12T20:15:52Z |
| publishDate | 2013-12-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | ComTech |
| spelling | doaj.art-bc0d017b5cd741abae001bcd7ac356262023-08-02T01:22:29ZengBina Nusantara UniversityComTech2087-12442476-907X2013-12-014295096010.21512/comtech.v4i2.25361930Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa TelekomunikasiAdhi Nugroho Chandra0Angga Hardian Anugrah1Christianus Ambardi Setyoko2Bina Nusantara UniversityBina Nusantara UniversityBina Nusantara UniversityMarketing strategies can include forms of chosen marketing communications and marketing mix strategy. A company should maintain its consumer loyalty in a long term to prevent its product being “lost” due to lack of after-sales service. Thus, a concept of customer relationship management appears to improve customer satisfaction. Furthermore, for the company, implementing a strong customer relationship management will support other business units so that the corporate goal to gain profit will be achieved, considering the function of CRM is part of marketing unit the as spearhead of the company. CRM development cannot be separated from technology. Therefore the use of CRM combined with web-based technology will result in a line of the target of a company, especially a telecommunication company, to face competition.https://journal.binus.ac.id/index.php/comtech/article/view/2536marketing strategies, CRM, corporate goals, web-based technology |
| spellingShingle | Adhi Nugroho Chandra Angga Hardian Anugrah Christianus Ambardi Setyoko Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi ComTech marketing strategies, CRM, corporate goals, web-based technology |
| title | Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi |
| title_full | Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi |
| title_fullStr | Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi |
| title_full_unstemmed | Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi |
| title_short | Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi |
| title_sort | pencapaian tujuan perusahaan dengan customer relationship management pada industri jasa telekomunikasi |
| topic | marketing strategies, CRM, corporate goals, web-based technology |
| url | https://journal.binus.ac.id/index.php/comtech/article/view/2536 |
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