THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY
By providing information through factual content, editorial comments, and advertising, the great magazine expansion of the late 19th century reduced market imperfections for many consumer goods. Given the virtual absence of government and non-profit sources of information, some magazines even took t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Economic & Business History Society
2003-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/118 |
| _version_ | 1818109338209746944 |
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| author | Lauren Strach Malcolm Russell |
| author_facet | Lauren Strach Malcolm Russell |
| author_sort | Lauren Strach |
| collection | DOAJ |
| description | By providing information through factual content, editorial comments, and advertising, the great magazine expansion of the late 19th century reduced market imperfections for many consumer goods. Given the virtual absence of government and non-profit sources of information, some magazines even took the initiative to prohibit misleading advertising. However, in the early 20th century <em>Good Housekeeping</em> surpassed normal practices and created both a guaranty for advertised products and a Seal of Approval from the Good Housekeeping Institute. |
| first_indexed | 2024-12-11T02:29:40Z |
| format | Article |
| id | doaj.art-bc1981189f0648fbaea0d7e7cbaf6531 |
| institution | Directory Open Access Journal |
| issn | 0896-226X |
| language | English |
| last_indexed | 2024-12-11T02:29:40Z |
| publishDate | 2003-06-01 |
| publisher | Economic & Business History Society |
| record_format | Article |
| series | Essays in Economic and Business History |
| spelling | doaj.art-bc1981189f0648fbaea0d7e7cbaf65312022-12-22T01:23:51ZengEconomic & Business History SocietyEssays in Economic and Business History0896-226X2003-06-01211151166118THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITYLauren StrachMalcolm RussellBy providing information through factual content, editorial comments, and advertising, the great magazine expansion of the late 19th century reduced market imperfections for many consumer goods. Given the virtual absence of government and non-profit sources of information, some magazines even took the initiative to prohibit misleading advertising. However, in the early 20th century <em>Good Housekeeping</em> surpassed normal practices and created both a guaranty for advertised products and a Seal of Approval from the Good Housekeeping Institute.https://www.ebhsoc.org/journal/index.php/ebhs/article/view/118 |
| spellingShingle | Lauren Strach Malcolm Russell THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY Essays in Economic and Business History |
| title | THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY |
| title_full | THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY |
| title_fullStr | THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY |
| title_full_unstemmed | THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY |
| title_short | THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITY |
| title_sort | good housekeeping seal of approval from innovative consumer protection to popular badge of quality |
| url | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/118 |
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