Research of honey consumers' behavior in province of Vojvodina
The region of Vojvodina is considered to be very favorable for honey production, whereby the area of Fruska Gora is primarily considered as the most bountiful. However, one of the key problems that honey producers encounter is the lack of understanding of consumer behavior and therefore inability to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2015-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2015/0352-34621503627C.pdf |
| _version_ | 1818033453144211456 |
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| author | Ćirić Maja Ignjatijević Svetlana Cvijanović Drago |
| author_facet | Ćirić Maja Ignjatijević Svetlana Cvijanović Drago |
| author_sort | Ćirić Maja |
| collection | DOAJ |
| description | The region of Vojvodina is considered to be very favorable for honey production, whereby the area of Fruska Gora is primarily considered as the most bountiful. However, one of the key problems that honey producers encounter is the lack of understanding of consumer behavior and therefore inability to create appropriate marketing strategies and programs. Therefore, the aim of this paper is to provide assistance to honey producers in Vojvodina, to lime honey producers from Fruska Gora with protected geographical origin in particular, to identify the motives, attitudes and buying habits of consumers of honey in Vojvodina. The conclusion is carried to summarize the obtained results about what type of honey consumers in Vojvodina buy, why, where, when, how often and what are their attitudes toward the introduction of a new brand of honey. Moreover, it presents the basic guidelines to honey producers for the improvement of marketing strategies and marketing programs. |
| first_indexed | 2024-12-10T06:23:30Z |
| format | Article |
| id | doaj.art-bc1bfa39741943c1ac8b2c3b7fb866b9 |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-12-10T06:23:30Z |
| publishDate | 2015-01-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-bc1bfa39741943c1ac8b2c3b7fb866b92022-12-22T01:59:17ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532015-01-0162362764410.5937/ekoPolj1503627C0352-34621503627CResearch of honey consumers' behavior in province of VojvodinaĆirić Maja0Ignjatijević Svetlana1Cvijanović Drago2University of Business Academy in Novi Sad, Faculty of economics and engineering management, Novi Sad, SerbiaUniversity of Business Academy in Novi Sad, Faculty of economics and engineering management, Novi Sad, SerbiaFakultet za hotelijerstvo i turizam, Vrnjačka BanjaThe region of Vojvodina is considered to be very favorable for honey production, whereby the area of Fruska Gora is primarily considered as the most bountiful. However, one of the key problems that honey producers encounter is the lack of understanding of consumer behavior and therefore inability to create appropriate marketing strategies and programs. Therefore, the aim of this paper is to provide assistance to honey producers in Vojvodina, to lime honey producers from Fruska Gora with protected geographical origin in particular, to identify the motives, attitudes and buying habits of consumers of honey in Vojvodina. The conclusion is carried to summarize the obtained results about what type of honey consumers in Vojvodina buy, why, where, when, how often and what are their attitudes toward the introduction of a new brand of honey. Moreover, it presents the basic guidelines to honey producers for the improvement of marketing strategies and marketing programs.http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2015/0352-34621503627C.pdfconsumer behaviormotivespurchasing habitsattitudesFruska Gora's lime honey |
| spellingShingle | Ćirić Maja Ignjatijević Svetlana Cvijanović Drago Research of honey consumers' behavior in province of Vojvodina Ekonomika Poljoprivrede (1979) consumer behavior motives purchasing habits attitudes Fruska Gora's lime honey |
| title | Research of honey consumers' behavior in province of Vojvodina |
| title_full | Research of honey consumers' behavior in province of Vojvodina |
| title_fullStr | Research of honey consumers' behavior in province of Vojvodina |
| title_full_unstemmed | Research of honey consumers' behavior in province of Vojvodina |
| title_short | Research of honey consumers' behavior in province of Vojvodina |
| title_sort | research of honey consumers behavior in province of vojvodina |
| topic | consumer behavior motives purchasing habits attitudes Fruska Gora's lime honey |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2015/0352-34621503627C.pdf |
| work_keys_str_mv | AT ciricmaja researchofhoneyconsumersbehaviorinprovinceofvojvodina AT ignjatijevicsvetlana researchofhoneyconsumersbehaviorinprovinceofvojvodina AT cvijanovicdrago researchofhoneyconsumersbehaviorinprovinceofvojvodina |