The Effect of Digital Marketing and Media Promotion Utilization to a Bakpia Patok Yogyakarta SMES’ Sales Performance

The Effect of Digital Marketing and Media Promotion Utilization to a Bakpia Patok Yogyakarta SMES’ Sales Performance

This study aims to determine the effect of digital marketing and the use of media promotion on its sales performance of one of Bakpia Patok SMEs in Yogyakarta. The method used is explanatory research, and statistical analysis with regression test, correlation, determination, and hypothesis test. Res...

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Bibliographic Details
Main Author: Marissa Grace Haque
Format: Article
Language:English
Published: Program Studi Ilmu Administrasi Publik Program Pascasarjana Universitas Negeri Makassar 2020-07-01
Series:Jurnal Ilmiah Ilmu Administrasi Publik
Subjects:
digital marketing
media promotion utilization
sales performance
Online Access:https://ojs.unm.ac.id/iap/article/view/14336

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