Investigating the Influence of Perceived Value on Users\' Attitudes toward Internet Advertisements
Abstract This paper aims to investigate the influence of perceived value on users’ attitudes, considering the role of gender. The statistical population of this study includes master and Ph.D. students of Ferdowsi University of Mashhad. Using Cochran formula and classified random sampling, a sample...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2011-12-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-231-1&slc_lang=en&sid=1 |