KUALITAS LAYANAN DAN POSITIVE WORD OF MOUTH

KUALITAS LAYANAN DAN POSITIVE WORD OF MOUTH

Penelitian ini dilakukan untuk menguji pengaruh kualitas layanan inti dan kualitas layanan tambahan terhadap positive word of mouth. Obyek penelitian adalah para siswa SMA St. Louis Semarang. Berdasarkan pada berbagai telaah pustaka yang telah dilakukan, maka dalam penelitian ini pihak peneliti meng...

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Bibliographic Details
Main Author:	Yulius Jatmiko Nuryatno
Format:	Article
Language:	English
Published:	Universitas Negeri Semarang 2012-09-01
Series:	Jurnal Dinamika Manajemen
Subjects:	Core Service Quality Pheripheral Service Quality Positive Word of Mouth
Online Access:	https://journal.unnes.ac.id/nju/index.php/jdm/article/view/2452

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