THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES

THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES

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This study contributes to the limited literature on the satisfaction of travel agency franchisees. Specifically, it aims to identify strengths and weaknesses of the system from the perspective of the franchisee. This study would enable franchisors to identify areas in which franchisees are less sati...

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Bibliografski detalji
Glavni autor: José M. Ramírez-Hurtado
Format: Članak
Jezik:English
Izdano: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2017-02-01
Serija:RAE: Revista de Administração de Empresas
Teme:
Satisfaction
importance-performance analysis
franchising
travel agency industry
attributes
Online pristup:http://rae.fgv.br/sites/rae.fgv.br/files/the_use_of_importance_performance_analysis_to_measure_the_satisfaction_of_travel_agency_franchisees.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/the_use_of_importance_performance_analysis_to_measure_the_satisfaction_of_travel_agency_franchisees.pdf

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