Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama
The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between i...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Üniversite ve Araştırma Kütüphanecileri Derneği
2006-04-01
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| Series: | Bilgi Dünyası |
| Subjects: | |
| Online Access: | http://www.unak.org.tr/BilgiDunyasi/gorusler/2006/cilt7/Sayı1/89-103.pdf |
| _version_ | 1797915826704089088 |
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| author | Zuzana Helinsky |
| author_facet | Zuzana Helinsky |
| author_sort | Zuzana Helinsky |
| collection | DOAJ |
| description | The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between internal and external marketing. The article discusses some marketing tools, which are especially suitable for libraries. It also emphasises that everybody at the library should be involved directly or indirectly in the marketing. |
| first_indexed | 2024-04-10T12:47:45Z |
| format | Article |
| id | doaj.art-bc5d765ff0914edda69d92c1a30eaa82 |
| institution | Directory Open Access Journal |
| issn | 1302-3217 |
| language | English |
| last_indexed | 2024-04-10T12:47:45Z |
| publishDate | 2006-04-01 |
| publisher | Üniversite ve Araştırma Kütüphanecileri Derneği |
| record_format | Article |
| series | Bilgi Dünyası |
| spelling | doaj.art-bc5d765ff0914edda69d92c1a30eaa822023-02-15T16:14:00ZengÜniversite ve Araştırma Kütüphanecileri DerneğiBilgi Dünyası1302-32172006-04-017189103Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için PazarlamaZuzana HelinskyThe article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between internal and external marketing. The article discusses some marketing tools, which are especially suitable for libraries. It also emphasises that everybody at the library should be involved directly or indirectly in the marketing.http://www.unak.org.tr/BilgiDunyasi/gorusler/2006/cilt7/Sayı1/89-103.pdfLibrary marketingInternal marketingExternal marketingBoston MatrixSWOT analysisMarketing tools |
| spellingShingle | Zuzana Helinsky Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama Bilgi Dünyası Library marketing Internal marketing External marketing Boston Matrix SWOT analysis Marketing tools |
| title | Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama |
| title_full | Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama |
| title_fullStr | Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama |
| title_full_unstemmed | Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama |
| title_short | Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama |
| title_sort | marketing to get better mileage from your resource kaynaginizdan daha iyi randiman almak icin pazarlama |
| topic | Library marketing Internal marketing External marketing Boston Matrix SWOT analysis Marketing tools |
| url | http://www.unak.org.tr/BilgiDunyasi/gorusler/2006/cilt7/Sayı1/89-103.pdf |
| work_keys_str_mv | AT zuzanahelinsky marketingtogetbettermileagefromyourresourcekaynagınızdandahaiyirandımanalmakicinpazarlama |