Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate
A website is a popular option that has been used by non-for profit organisation (NPO) as a medium of communication. Thus, it made a website as an important medium for the NPO to communicate. The aim of this paper is an instrument validation which adopted from the Technology Acceptance Model (TAM). T...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UNITAR International University
2018-11-01
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| Series: | Asian Journal of Social Science Research |
| Subjects: | |
| Online Access: | https://ajssr.unitar.my/doc/vol1i1/2101.pdf |
| _version_ | 1818408674685616128 |
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| author | Muhamad Shamsul Ibrahim Md. Salleh Hassan Sarina Yusuf Nor Sabila Ramli Nor Atikah A Rahman Mohd Syuhaidi Abu Bakar |
| author_facet | Muhamad Shamsul Ibrahim Md. Salleh Hassan Sarina Yusuf Nor Sabila Ramli Nor Atikah A Rahman Mohd Syuhaidi Abu Bakar |
| author_sort | Muhamad Shamsul Ibrahim |
| collection | DOAJ |
| description | A website is a popular option that has been used by non-for profit organisation (NPO) as a medium of communication. Thus, it made a website as an important medium for the NPO to communicate. The aim of this paper is an instrument validation which adopted from the Technology Acceptance Model (TAM). The instrument validation included the website ease of use, usefulness, trust, the satisfaction of using the NPO website and the user willingness to donate. The sample size of the study was 269 website users from ten NPO website. The analysis yielded that several items were deleted to meet the CFA model fit requirement. Thus, only trusts, website ease of use, user satisfaction of using NPO website and user willingness to donate remain after the Confirmatory Factor Analysis (CFA) model fit analysis. Hence, the amended CFA model was ready to be used for the second level (measurement model) validation and reliability analysis in the Structural Equation Model (SEM). |
| first_indexed | 2024-12-14T09:47:29Z |
| format | Article |
| id | doaj.art-bc63c4e2db3c4877bca5a258ff89541c |
| institution | Directory Open Access Journal |
| issn | 2600-9706 |
| language | English |
| last_indexed | 2024-12-14T09:47:29Z |
| publishDate | 2018-11-01 |
| publisher | UNITAR International University |
| record_format | Article |
| series | Asian Journal of Social Science Research |
| spelling | doaj.art-bc63c4e2db3c4877bca5a258ff89541c2022-12-21T23:07:36ZengUNITAR International UniversityAsian Journal of Social Science Research2600-97062018-11-0111Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donateMuhamad Shamsul IbrahimMd. Salleh HassanSarina YusufNor Sabila RamliNor Atikah A RahmanMohd Syuhaidi Abu BakarA website is a popular option that has been used by non-for profit organisation (NPO) as a medium of communication. Thus, it made a website as an important medium for the NPO to communicate. The aim of this paper is an instrument validation which adopted from the Technology Acceptance Model (TAM). The instrument validation included the website ease of use, usefulness, trust, the satisfaction of using the NPO website and the user willingness to donate. The sample size of the study was 269 website users from ten NPO website. The analysis yielded that several items were deleted to meet the CFA model fit requirement. Thus, only trusts, website ease of use, user satisfaction of using NPO website and user willingness to donate remain after the Confirmatory Factor Analysis (CFA) model fit analysis. Hence, the amended CFA model was ready to be used for the second level (measurement model) validation and reliability analysis in the Structural Equation Model (SEM).https://ajssr.unitar.my/doc/vol1i1/2101.pdfWebsiteease of useusefulnesstrustsatisfactionwillingness to donate |
| spellingShingle | Muhamad Shamsul Ibrahim Md. Salleh Hassan Sarina Yusuf Nor Sabila Ramli Nor Atikah A Rahman Mohd Syuhaidi Abu Bakar Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate Asian Journal of Social Science Research Website ease of use usefulness trust satisfaction willingness to donate |
| title | Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate |
| title_full | Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate |
| title_fullStr | Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate |
| title_full_unstemmed | Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate |
| title_short | Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate |
| title_sort | instrument development to measure the non profit organisation website user satisfaction and user willingness to donate |
| topic | Website ease of use usefulness trust satisfaction willingness to donate |
| url | https://ajssr.unitar.my/doc/vol1i1/2101.pdf |
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