Arab Women’s Self-Performance on Instagram
This study investigates self-perception and self-branding on Instagram among young Arab women in the UAE, focusing on how they curate, negotiate and perform their digital identities and whether their digital self-presentation in any way compromises their sense of authenticity. The study is based on...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
College of Mass Communication/ University of Baghdad
2023-09-01
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| Series: | الباحث الإعلامي |
| Subjects: | |
| Online Access: | https://abaa.uobaghdad.edu.iq/index.php/abaa/article/view/1092 |
| _version_ | 1797670257667604480 |
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| author | Eiman Khaled Zidan Noha Mellor |
| author_facet | Eiman Khaled Zidan Noha Mellor |
| author_sort | Eiman Khaled Zidan |
| collection | DOAJ |
| description | This study investigates self-perception and self-branding on Instagram among young Arab women in the UAE, focusing on how they curate, negotiate and perform their digital identities and whether their digital self-presentation in any way compromises their sense of authenticity. The study is based on 11 interviews with young women in the UAE, between the ages of 20 and 30, in addition to online observation to follow the participants’ activities on Instagram. The study demonstrates that while social and digital media platforms may play a role in “empowering” Arab women, women tend to set their boundaries of authenticity shaped according to their audience’s expectations and their in-groups. This confirms the role of collectivistic culture in the Arab cultural context, where women may feel more scrutinized than men.
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| first_indexed | 2024-03-11T20:57:06Z |
| format | Article |
| id | doaj.art-bc6a44bde4dc4d849aea677f1b4894c0 |
| institution | Directory Open Access Journal |
| issn | 1995-8005 2617-9318 |
| language | Arabic |
| last_indexed | 2024-03-11T20:57:06Z |
| publishDate | 2023-09-01 |
| publisher | College of Mass Communication/ University of Baghdad |
| record_format | Article |
| series | الباحث الإعلامي |
| spelling | doaj.art-bc6a44bde4dc4d849aea677f1b4894c02023-09-30T08:54:02ZaraCollege of Mass Communication/ University of Baghdadالباحث الإعلامي1995-80052617-93182023-09-01156110.33282/abaa.v15i61.1092 Arab Women’s Self-Performance on InstagramEiman Khaled Zidan0Noha Mellor1College of Communication, University of Sharjah, Sharjah UAE.College of Communication, University of Sharjah, Sharjah UAE.This study investigates self-perception and self-branding on Instagram among young Arab women in the UAE, focusing on how they curate, negotiate and perform their digital identities and whether their digital self-presentation in any way compromises their sense of authenticity. The study is based on 11 interviews with young women in the UAE, between the ages of 20 and 30, in addition to online observation to follow the participants’ activities on Instagram. The study demonstrates that while social and digital media platforms may play a role in “empowering” Arab women, women tend to set their boundaries of authenticity shaped according to their audience’s expectations and their in-groups. This confirms the role of collectivistic culture in the Arab cultural context, where women may feel more scrutinized than men. https://abaa.uobaghdad.edu.iq/index.php/abaa/article/view/1092InstagramArab womenUAEDigital Identityself-presentation |
| spellingShingle | Eiman Khaled Zidan Noha Mellor Arab Women’s Self-Performance on Instagram الباحث الإعلامي Arab women UAE Digital Identity self-presentation |
| title | Arab Women’s Self-Performance on Instagram |
| title_full | Arab Women’s Self-Performance on Instagram |
| title_fullStr | Arab Women’s Self-Performance on Instagram |
| title_full_unstemmed | Arab Women’s Self-Performance on Instagram |
| title_short | Arab Women’s Self-Performance on Instagram |
| title_sort | arab women s self performance on instagram |
| topic | Instagram Arab women UAE Digital Identity self-presentation |
| url | https://abaa.uobaghdad.edu.iq/index.php/abaa/article/view/1092 |
| work_keys_str_mv | AT eimankhaledzidan arabwomensselfperformanceoninstagram AT nohamellor arabwomensselfperformanceoninstagram |