Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)

Purpose: This study aimed at the investigation of the attitudes of public librarians in Fars Province towards the content-base and process-base factors affecting their motivations. Methodology: The survey method was used for the implementation of research. The statistical population included 227 pu...

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Main Authors: masoomeh abdollahi, abdolrasoul jowkar, jafar torkzadeh, Raziyeh Sheikholeslami
Format: Article
Language:fas
Published: Iran Public Libraries Foundation 2016-03-01
Series:تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی
Subjects:
Online Access:http://publij.ir/article-1-320-en.pdf
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author masoomeh abdollahi
abdolrasoul jowkar
jafar torkzadeh
Raziyeh Sheikholeslami
author_facet masoomeh abdollahi
abdolrasoul jowkar
jafar torkzadeh
Raziyeh Sheikholeslami
author_sort masoomeh abdollahi
collection DOAJ
description Purpose: This study aimed at the investigation of the attitudes of public librarians in Fars Province towards the content-base and process-base factors affecting their motivations. Methodology: The survey method was used for the implementation of research. The statistical population included 227 public librarians in Fars province, Iran. According to Morganۥs table and through single-step cluster random sampling, 144 librarians were selected. Motivation factors questionnaire, constructed by Izadi (2011) was used as the research tool. Data was analyzed through t-test and ANOVA test. Findings: The results showed that there is a significant difference between content-base and process-base factors affecting motivations of public librarians. Also, results indicated that the factors affecting the content of the librarians' motivation were “hygiene factors”, “z theory factors”, “hierarchy of needs”, “esteem needs” and so forth. Again, factors affecting the process of the librarian’s motivation included: “embrace attribution factors”, “theory of equality factors”, “goal setting and value - expected at a time”, “reinforcement and social learning at a time”, and the “cognitive evaluation”. Originality/Value: Each group of librarians in the different contexts, situations, and locations has their own motivational elements that should be noticed. This research introduced Fars province public librarians motivational factors and one can concentrate to this elements to increase the motivation.
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spelling doaj.art-bc751819b0634c03a44eefc60f38d5662023-12-14T05:13:10ZfasIran Public Libraries Foundationتحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی2645-57302645-61172016-03-01214605627Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)masoomeh abdollahi0abdolrasoul jowkar1jafar torkzadeh2Raziyeh Sheikholeslami3 shiraz university Purpose: This study aimed at the investigation of the attitudes of public librarians in Fars Province towards the content-base and process-base factors affecting their motivations. Methodology: The survey method was used for the implementation of research. The statistical population included 227 public librarians in Fars province, Iran. According to Morganۥs table and through single-step cluster random sampling, 144 librarians were selected. Motivation factors questionnaire, constructed by Izadi (2011) was used as the research tool. Data was analyzed through t-test and ANOVA test. Findings: The results showed that there is a significant difference between content-base and process-base factors affecting motivations of public librarians. Also, results indicated that the factors affecting the content of the librarians' motivation were “hygiene factors”, “z theory factors”, “hierarchy of needs”, “esteem needs” and so forth. Again, factors affecting the process of the librarian’s motivation included: “embrace attribution factors”, “theory of equality factors”, “goal setting and value - expected at a time”, “reinforcement and social learning at a time”, and the “cognitive evaluation”. Originality/Value: Each group of librarians in the different contexts, situations, and locations has their own motivational elements that should be noticed. This research introduced Fars province public librarians motivational factors and one can concentrate to this elements to increase the motivation.http://publij.ir/article-1-320-en.pdfmotivational factorscontent factorsprocess factorspublic librariesfars province.
spellingShingle masoomeh abdollahi
abdolrasoul jowkar
jafar torkzadeh
Raziyeh Sheikholeslami
Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)
تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی
motivational factors
content factors
process factors
public libraries
fars province.
title Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)
title_full Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)
title_fullStr Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)
title_full_unstemmed Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)
title_short Investigation of the Content and Process Based factors Affecting Motivation of Public Librarians of Iran (Case Study of Fars Province)
title_sort investigation of the content and process based factors affecting motivation of public librarians of iran case study of fars province
topic motivational factors
content factors
process factors
public libraries
fars province.
url http://publij.ir/article-1-320-en.pdf
work_keys_str_mv AT masoomehabdollahi investigationofthecontentandprocessbasedfactorsaffectingmotivationofpubliclibrariansofirancasestudyoffarsprovince
AT abdolrasouljowkar investigationofthecontentandprocessbasedfactorsaffectingmotivationofpubliclibrariansofirancasestudyoffarsprovince
AT jafartorkzadeh investigationofthecontentandprocessbasedfactorsaffectingmotivationofpubliclibrariansofirancasestudyoffarsprovince
AT raziyehsheikholeslami investigationofthecontentandprocessbasedfactorsaffectingmotivationofpubliclibrariansofirancasestudyoffarsprovince