Persuasive Imponderabilia: (Non)Cognitive Determinants of Argument Effectivity
In this text I discuss the cognitive and non-cognitive factors that determine the effectiveness of persuasion and argumentation which I dub “persuasive imponderabilia” due to the obvious difficulties with the operationalization of their impact in concrete, problem-solving situations. Concurrently, I...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2018-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/4011 |