Increase the Number of Views and Shares of COVID-19 Videos: Content Relevance and Emotional Consistency with Virus Variant Topics
(1) Background: The coronavirus variants have posed serious challenges for the prevention and control of the COVID-19 pandemic. Individuals selectively watch and forward videos that help them reduce the damage caused by the virus. Therefore, the factors influencing video viewing and sharing in the c...
Main Authors: | Jingfang Liu, Caiying Lu, Shuangjinhua Lu |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-12-01
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Series: | Healthcare |
Subjects: | |
Online Access: | https://www.mdpi.com/2227-9032/11/1/119 |
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