Increase the Number of Views and Shares of COVID-19 Videos: Content Relevance and Emotional Consistency with Virus Variant Topics

Increase the Number of Views and Shares of COVID-19 Videos: Content Relevance and Emotional Consistency with Virus Variant Topics

(1) Background: The coronavirus variants have posed serious challenges for the prevention and control of the COVID-19 pandemic. Individuals selectively watch and forward videos that help them reduce the damage caused by the virus. Therefore, the factors influencing video viewing and sharing in the c...

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Bibliographic Details
Main Authors: Jingfang Liu, Caiying Lu, Shuangjinhua Lu
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Healthcare
Subjects:
COVID-19
video
uncertainty reduction theory
functional emotion theory
Online Access:https://www.mdpi.com/2227-9032/11/1/119

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