Young generation and environmental friendly awareness: does it the impact of green advertising?

Young generation and environmental friendly awareness: does it the impact of green advertising?

The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation. Young ge...

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Bibliographic Details
Main Authors: Lalu Edy Herman, Ida Bagus Nyoman Udayana, Naili Farida
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-05-01
Series:Business: Theory and Practice
Subjects:
environmental friendly
green advertising
green knowledge
green attitude
green purchase intention
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/12417

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