Propaganda and the Web 3.0: Truth and ideology in the digital age
The aim of this contribution is to elaborate on propaganda to better define the term in its constituent parts and to build a conceptual model that can also serve as a programme of study. To this end, I develop a definition of propaganda as the enforcement of ideological goals to manage public opinio...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-06-01
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| Series: | Nordic Journal of Media Studies |
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| Online Access: | https://doi.org/10.2478/njms-2023-0004 |
| _version_ | 1827762813226975232 |
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| author | Hyzen Aaron |
| author_facet | Hyzen Aaron |
| author_sort | Hyzen Aaron |
| collection | DOAJ |
| description | The aim of this contribution is to elaborate on propaganda to better define the term in its constituent parts and to build a conceptual model that can also serve as a programme of study. To this end, I develop a definition of propaganda as the enforcement of ideological goals to manage public opinion. Next, I discuss the complex relationship between truth and propaganda positioned alongside mis- and disinformation and argue true information can be, and often is, used as propaganda. I argue the contextual environment can play an equal role to the message itself in the process of distribution, dissemination, and reproduction of propaganda, particularly in light of the technological developments of Web 3.0. I discuss the crucial role of repetition and stereotypes, alongside “hot” and “banal” propaganda in either long- or short-term use. Lastly, I discuss the relationship between propaganda and its audiences from a cyclical perspective, considering them in their reception and participating role in a propaganda campaign and the consequences of intended and unintended audiences. |
| first_indexed | 2024-03-11T10:42:14Z |
| format | Article |
| id | doaj.art-bcf844b175cc4393bd7ad2b4ac579110 |
| institution | Directory Open Access Journal |
| issn | 2003-184X |
| language | English |
| last_indexed | 2024-03-11T10:42:14Z |
| publishDate | 2023-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordic Journal of Media Studies |
| spelling | doaj.art-bcf844b175cc4393bd7ad2b4ac5791102023-11-14T08:31:40ZengSciendoNordic Journal of Media Studies2003-184X2023-06-0151496710.2478/njms-2023-0004Propaganda and the Web 3.0: Truth and ideology in the digital ageHyzen Aaron0Department of Communication Studies, University of Antwerp, AntwerpBelgiumThe aim of this contribution is to elaborate on propaganda to better define the term in its constituent parts and to build a conceptual model that can also serve as a programme of study. To this end, I develop a definition of propaganda as the enforcement of ideological goals to manage public opinion. Next, I discuss the complex relationship between truth and propaganda positioned alongside mis- and disinformation and argue true information can be, and often is, used as propaganda. I argue the contextual environment can play an equal role to the message itself in the process of distribution, dissemination, and reproduction of propaganda, particularly in light of the technological developments of Web 3.0. I discuss the crucial role of repetition and stereotypes, alongside “hot” and “banal” propaganda in either long- or short-term use. Lastly, I discuss the relationship between propaganda and its audiences from a cyclical perspective, considering them in their reception and participating role in a propaganda campaign and the consequences of intended and unintended audiences.https://doi.org/10.2478/njms-2023-0004propagandaideologytruthmisinformationdisinformationjanuary 6ukrainerussiawarterrorismisis |
| spellingShingle | Hyzen Aaron Propaganda and the Web 3.0: Truth and ideology in the digital age Nordic Journal of Media Studies propaganda ideology truth misinformation disinformation january 6 ukraine russia war terrorism isis |
| title | Propaganda and the Web 3.0: Truth and ideology in the digital age |
| title_full | Propaganda and the Web 3.0: Truth and ideology in the digital age |
| title_fullStr | Propaganda and the Web 3.0: Truth and ideology in the digital age |
| title_full_unstemmed | Propaganda and the Web 3.0: Truth and ideology in the digital age |
| title_short | Propaganda and the Web 3.0: Truth and ideology in the digital age |
| title_sort | propaganda and the web 3 0 truth and ideology in the digital age |
| topic | propaganda ideology truth misinformation disinformation january 6 ukraine russia war terrorism isis |
| url | https://doi.org/10.2478/njms-2023-0004 |
| work_keys_str_mv | AT hyzenaaron propagandaandtheweb30truthandideologyinthedigitalage |