Advertising Imitating a Movie Trailer – Persuasion or Manipulation?
Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipi...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2018-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/4023 |
| Summary: | Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipient of such productions is aware that watches advertising? |
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| ISSN: | 1505-9057 2353-1908 |