Advertising Imitating a Movie Trailer – Persuasion or Manipulation?
Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipi...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Lodz University Press
2018-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/4023 |
| _version_ | 1811208881998659584 |
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| author | Agnieszka Barczyk-Sitkowska |
| author_facet | Agnieszka Barczyk-Sitkowska |
| author_sort | Agnieszka Barczyk-Sitkowska |
| collection | DOAJ |
| description | Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipient of such productions is aware that watches advertising? |
| first_indexed | 2024-04-12T04:30:31Z |
| format | Article |
| id | doaj.art-bcfef3464a174c35adacc8f5dca5a416 |
| institution | Directory Open Access Journal |
| issn | 1505-9057 2353-1908 |
| language | English |
| last_indexed | 2024-04-12T04:30:31Z |
| publishDate | 2018-02-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| spelling | doaj.art-bcfef3464a174c35adacc8f5dca5a4162022-12-22T03:47:58ZengLodz University PressActa Universitatis Lodziensis. Folia Litteraria Polonica1505-90572353-19082018-02-0148226327410.18778/1505-9057.48.183088Advertising Imitating a Movie Trailer – Persuasion or Manipulation?Agnieszka Barczyk-Sitkowska0Katedra Dziennikarstwa i Komunikacji Społecznej, Uniwersytet ŁódzkiPopular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipient of such productions is aware that watches advertising?https://czasopisma.uni.lodz.pl/polonica/article/view/4023reklamazwiastun filmowytraileradvertainment |
| spellingShingle | Agnieszka Barczyk-Sitkowska Advertising Imitating a Movie Trailer – Persuasion or Manipulation? Acta Universitatis Lodziensis. Folia Litteraria Polonica reklama zwiastun filmowy trailer advertainment |
| title | Advertising Imitating a Movie Trailer – Persuasion or Manipulation? |
| title_full | Advertising Imitating a Movie Trailer – Persuasion or Manipulation? |
| title_fullStr | Advertising Imitating a Movie Trailer – Persuasion or Manipulation? |
| title_full_unstemmed | Advertising Imitating a Movie Trailer – Persuasion or Manipulation? |
| title_short | Advertising Imitating a Movie Trailer – Persuasion or Manipulation? |
| title_sort | advertising imitating a movie trailer persuasion or manipulation |
| topic | reklama zwiastun filmowy trailer advertainment |
| url | https://czasopisma.uni.lodz.pl/polonica/article/view/4023 |
| work_keys_str_mv | AT agnieszkabarczyksitkowska advertisingimitatingamovietrailerpersuasionormanipulation |