Advertising Imitating a Movie Trailer – Persuasion or Manipulation?
Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipi...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2018-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/4023 |