Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior
This study aimed to examine differences in influence between online news (e.g., New York Times) and social networking sites (e.g., Facebook and Twitter) on attitudes in political campaigns. In a web-based experiment, campaign, polls and election between two fictitious candidates were simulated. Part...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Danube-University Krems
2014-11-01
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| Series: | JeDEM - eJournal of eDemocracy & Open Government |
| Subjects: | |
| Online Access: | http://www.jedem.org/index.php/jedem/article/view/230 |
| _version_ | 1819000270094336000 |
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| author | Montathar Faraon Georg Stenberg Mauri Kaipainen |
| author_facet | Montathar Faraon Georg Stenberg Mauri Kaipainen |
| author_sort | Montathar Faraon |
| collection | DOAJ |
| description | This study aimed to examine differences in influence between online news (e.g., New York Times) and social networking sites (e.g., Facebook and Twitter) on attitudes in political campaigns. In a web-based experiment, campaign, polls and election between two fictitious candidates were simulated. Participants’ explicit and implicit attitudes as well as voting behavior were assessed using self-report items and the Implicit Association Test (IAT). The results reveal that <br /> information emanating from online news had a significant influence on explicit and implicit attitudes while that of social networking sites did not. Overall, negative items had a stronger impact than positive ones, more so in online news <br /> compared to social networking sites. Negative information from either type of media was more likely to change participants’ explicit attitudes in a negative direction and as a consequence also change their vote. Practical implications of the findings and limitations of the study are discussed. |
| first_indexed | 2024-12-20T22:30:39Z |
| format | Article |
| id | doaj.art-bd07d4c4bcdb4d4989ec6d38208c1330 |
| institution | Directory Open Access Journal |
| issn | 2075-9517 |
| language | English |
| last_indexed | 2024-12-20T22:30:39Z |
| publishDate | 2014-11-01 |
| publisher | Danube-University Krems |
| record_format | Article |
| series | JeDEM - eJournal of eDemocracy & Open Government |
| spelling | doaj.art-bd07d4c4bcdb4d4989ec6d38208c13302022-12-21T19:24:43ZengDanube-University KremsJeDEM - eJournal of eDemocracy & Open Government2075-95172014-11-0163231247193Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behaviorMontathar Faraon0Georg Stenberg1Mauri Kaipainen2Södertörn University, S-141 89 Huddinge, SwedenKristianstad University, S-291 88 Kristianstad, SwedenSödertörn University, S-141 89 Huddinge, SwedenThis study aimed to examine differences in influence between online news (e.g., New York Times) and social networking sites (e.g., Facebook and Twitter) on attitudes in political campaigns. In a web-based experiment, campaign, polls and election between two fictitious candidates were simulated. Participants’ explicit and implicit attitudes as well as voting behavior were assessed using self-report items and the Implicit Association Test (IAT). The results reveal that <br /> information emanating from online news had a significant influence on explicit and implicit attitudes while that of social networking sites did not. Overall, negative items had a stronger impact than positive ones, more so in online news <br /> compared to social networking sites. Negative information from either type of media was more likely to change participants’ explicit attitudes in a negative direction and as a consequence also change their vote. Practical implications of the findings and limitations of the study are discussed.http://www.jedem.org/index.php/jedem/article/view/230online newssocial networking sitesattitudespolitical campaignImplicit Association TestFacebookTwitter |
| spellingShingle | Montathar Faraon Georg Stenberg Mauri Kaipainen Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior JeDEM - eJournal of eDemocracy & Open Government online news social networking sites attitudes political campaign Implicit Association Test |
| title | Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior |
| title_full | Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior |
| title_fullStr | Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior |
| title_full_unstemmed | Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior |
| title_short | Political campaigning 2.0: The influence of online news and social networking sites on attitudes and behavior |
| title_sort | political campaigning 2 0 the influence of online news and social networking sites on attitudes and behavior |
| topic | online news social networking sites attitudes political campaign Implicit Association Test |
| url | http://www.jedem.org/index.php/jedem/article/view/230 |
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