Small clauses in advertisements in a discursive-functional perspective
This study aims at analyzing small clause from Functional-Discourse Grammar viewpoint (Hengeveld and Mackenzie 2008) on the basis of language use in social context whose occurrences were extracted from XIX and XX century advertisements. The phenomenon examined involves constructions consisting of tw...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal Fluminense
2018-08-01
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| Series: | Gragoatá |
| Subjects: | |
| Online Access: | http://www.gragoata.uff.br/index.php/gragoata/article/view/1120 |
| _version_ | 1818532469710782464 |
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| author | Erotilde Goreti Pezatti |
| author_facet | Erotilde Goreti Pezatti |
| author_sort | Erotilde Goreti Pezatti |
| collection | DOAJ |
| description | This study aims at analyzing small clause from Functional-Discourse Grammar viewpoint (Hengeveld and Mackenzie 2008) on the basis of language use in social context whose occurrences were extracted from XIX and XX century advertisements. The phenomenon examined involves constructions consisting of two phrases, which are related to the informational structure Topic/Focus, as in Ice cold pool ... never again, ., showing the following features (i) are common constructions in languages; (ii) require a type of study that does not focus on isolated clauses, since they depend on the communicative situation in which they are used; and (iii) are subjected to intra-clausal rules and principles. The selection of this structure is a user’s adaptive strategy to her/his communicative goals in the interaction situation both in terms of pragmatic and semantic formulation and in terms of morphosyntactic and phonological encoding, as predicted by FDG.
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DOI: http://dx.doi.org/10.22409/gragoata.2018n46a1120 |
| first_indexed | 2024-12-11T17:45:56Z |
| format | Article |
| id | doaj.art-bd1940759556448292d8b1af07e8cbb9 |
| institution | Directory Open Access Journal |
| issn | 1413-9073 2358-4114 |
| language | Portuguese |
| last_indexed | 2024-12-11T17:45:56Z |
| publishDate | 2018-08-01 |
| publisher | Universidade Federal Fluminense |
| record_format | Article |
| series | Gragoatá |
| spelling | doaj.art-bd1940759556448292d8b1af07e8cbb92022-12-22T00:56:22ZporUniversidade Federal FluminenseGragoatá1413-90732358-41142018-08-01234649251710.22409/gragoata.2018n46a1120673Small clauses in advertisements in a discursive-functional perspectiveErotilde Goreti Pezatti0UNESP/São José do Rio PretoThis study aims at analyzing small clause from Functional-Discourse Grammar viewpoint (Hengeveld and Mackenzie 2008) on the basis of language use in social context whose occurrences were extracted from XIX and XX century advertisements. The phenomenon examined involves constructions consisting of two phrases, which are related to the informational structure Topic/Focus, as in Ice cold pool ... never again, ., showing the following features (i) are common constructions in languages; (ii) require a type of study that does not focus on isolated clauses, since they depend on the communicative situation in which they are used; and (iii) are subjected to intra-clausal rules and principles. The selection of this structure is a user’s adaptive strategy to her/his communicative goals in the interaction situation both in terms of pragmatic and semantic formulation and in terms of morphosyntactic and phonological encoding, as predicted by FDG. --- DOI: http://dx.doi.org/10.22409/gragoata.2018n46a1120http://www.gragoata.uff.br/index.php/gragoata/article/view/1120gramática funcional. minioração. sintagma. frase nominal. |
| spellingShingle | Erotilde Goreti Pezatti Small clauses in advertisements in a discursive-functional perspective Gragoatá gramática funcional. minioração. sintagma. frase nominal. |
| title | Small clauses in advertisements in a discursive-functional perspective |
| title_full | Small clauses in advertisements in a discursive-functional perspective |
| title_fullStr | Small clauses in advertisements in a discursive-functional perspective |
| title_full_unstemmed | Small clauses in advertisements in a discursive-functional perspective |
| title_short | Small clauses in advertisements in a discursive-functional perspective |
| title_sort | small clauses in advertisements in a discursive functional perspective |
| topic | gramática funcional. minioração. sintagma. frase nominal. |
| url | http://www.gragoata.uff.br/index.php/gragoata/article/view/1120 |
| work_keys_str_mv | AT erotildegoretipezatti smallclausesinadvertisementsinadiscursivefunctionalperspective |