El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0
Today, Internet is a key element in any activity that is constantly changing and requires constant updating. One of the latest developments has been the web 2.0, which allows direct interaction and feedback to the user, being its main focus the publication of opinions and exchange of information. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/10312/PS0312_01.pdf |
| _version_ | 1819095008148455424 |
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| author | Trinidad Domínguez Vila Noelia Araújo Vila |
| author_facet | Trinidad Domínguez Vila Noelia Araújo Vila |
| author_sort | Trinidad Domínguez Vila |
| collection | DOAJ |
| description | Today, Internet is a key element in any activity that is constantly changing and requires constant updating. One of the latest developments has been the web 2.0, which allows direct interaction and feedback to the user, being its main focus the publication of opinions and exchange of information. The Tourism Sector, like any society, has also been involved in these changes, presenting an opportunity and a competitive advantage to be working with tools to communicate with the user. One of the big bets has been made by Madrid Community, through its web www.turismomadrid.es. This paper seeks to analyze the current role of Internet, Web 2.0 and social networks and the role they are playing in relation to tourism and to verify through a comparison with tourist sites in other communities, whether Madrid case is shown as the principal model of proactive strategy, like they wanted on the initial objectives. |
| first_indexed | 2024-12-21T23:36:28Z |
| format | Article |
| id | doaj.art-bd1abf67a41c4954a66ca04066fb2965 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-12-21T23:36:28Z |
| publishDate | 2012-04-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-bd1abf67a41c4954a66ca04066fb29652022-12-21T18:46:20ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212012-04-01103225237El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0Trinidad Domínguez VilaNoelia Araújo VilaToday, Internet is a key element in any activity that is constantly changing and requires constant updating. One of the latest developments has been the web 2.0, which allows direct interaction and feedback to the user, being its main focus the publication of opinions and exchange of information. The Tourism Sector, like any society, has also been involved in these changes, presenting an opportunity and a competitive advantage to be working with tools to communicate with the user. One of the big bets has been made by Madrid Community, through its web www.turismomadrid.es. This paper seeks to analyze the current role of Internet, Web 2.0 and social networks and the role they are playing in relation to tourism and to verify through a comparison with tourist sites in other communities, whether Madrid case is shown as the principal model of proactive strategy, like they wanted on the initial objectives.http://www.pasosonline.org/Publicados/10312/PS0312_01.pdfTourism promotionWeb 2.0Social networkingBlogMadridTurismo |
| spellingShingle | Trinidad Domínguez Vila Noelia Araújo Vila El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0 PASOS Revista de Turismo y Patrimonio Cultural Tourism promotion Web 2.0 Social networking Blog MadridTurismo |
| title | El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0 |
| title_full | El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0 |
| title_fullStr | El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0 |
| title_full_unstemmed | El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0 |
| title_short | El fenómeno 2.0 en el sector turístico. El caso de Madrid 2.0 |
| title_sort | el fenomeno 2 0 en el sector turistico el caso de madrid 2 0 |
| topic | Tourism promotion Web 2.0 Social networking Blog MadridTurismo |
| url | http://www.pasosonline.org/Publicados/10312/PS0312_01.pdf |
| work_keys_str_mv | AT trinidaddominguezvila elfenomeno20enelsectorturisticoelcasodemadrid20 AT noeliaaraujovila elfenomeno20enelsectorturisticoelcasodemadrid20 |