ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN)
The purpose of this study is to research whether some factors of the development of MICE tourism influence each other in the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the authorized government body and private organ...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2023-12-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl01-1156.pdf |
| _version_ | 1797340308245053440 |
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| author | Bayana TAIPAKOVA |
| author_facet | Bayana TAIPAKOVA |
| author_sort | Bayana TAIPAKOVA |
| collection | DOAJ |
| description | The purpose of this study is to research whether some factors of the development of MICE tourism influence each other in
the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the
authorized government body and private organizations, the level destination marketing of development and number of experienced
specialists. This study used the method of one-phase analysis of variance (ANOVA analysis), as well as the method of analyzing
contingency tables (χ2 test of independence (Pearson's chi-squared test) using the SPSS program. The study sample includes 50
respondents directly related to the development of tourism in Astana city. The results of this analysis indicate that the number of
experienced professionals in the field of MICE tourism development significantly influences the level of marketing development of a
destination with a p-value of 0.010 < 0.05. The second result of the analysis showed that the number of experienced specialists in
the field of MICE tourism development does not affect the effectiveness of interaction between the authorized state body and
private organizations in the field of tourism with the p-value of 0.347 > 0.05. The following result of the analysis suggests that
the effectiveness of interaction between the authorized government body and private organizations in the field of tourism does
not affect the level of development of destination marketing, while the independence criterion χ2 with p-value 0.958 > 0.05. |
| first_indexed | 2024-03-08T10:01:07Z |
| format | Article |
| id | doaj.art-bd29547132e14217b21748b9943e2aa2 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-08T10:01:07Z |
| publishDate | 2023-12-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-bd29547132e14217b21748b9943e2aa22024-01-29T12:07:57ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-12-01514 supplement1600160910.30892/gtg.514spl01-1156ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN)Bayana TAIPAKOVA0Eurasian National University, Tourism Department, Astana, Republic of Kazakhstan, e-mail: naellerahat@gmail.comThe purpose of this study is to research whether some factors of the development of MICE tourism influence each other in the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the authorized government body and private organizations, the level destination marketing of development and number of experienced specialists. This study used the method of one-phase analysis of variance (ANOVA analysis), as well as the method of analyzing contingency tables (χ2 test of independence (Pearson's chi-squared test) using the SPSS program. The study sample includes 50 respondents directly related to the development of tourism in Astana city. The results of this analysis indicate that the number of experienced professionals in the field of MICE tourism development significantly influences the level of marketing development of a destination with a p-value of 0.010 < 0.05. The second result of the analysis showed that the number of experienced specialists in the field of MICE tourism development does not affect the effectiveness of interaction between the authorized state body and private organizations in the field of tourism with the p-value of 0.347 > 0.05. The following result of the analysis suggests that the effectiveness of interaction between the authorized government body and private organizations in the field of tourism does not affect the level of development of destination marketing, while the independence criterion χ2 with p-value 0.958 > 0.05.https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl01-1156.pdfmice tourismexperienced specialistsdestination marketing developmentpublic private partnershi |
| spellingShingle | Bayana TAIPAKOVA ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) Geo Journal of Tourism and Geosites mice tourism experienced specialists destination marketing development public private partnershi |
| title | ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) |
| title_full | ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) |
| title_fullStr | ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) |
| title_full_unstemmed | ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) |
| title_short | ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) |
| title_sort | analysis of the interaction of mice tourism development factors the case of astana city in kazakhstan |
| topic | mice tourism experienced specialists destination marketing development public private partnershi |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl01-1156.pdf |
| work_keys_str_mv | AT bayanataipakova analysisoftheinteractionofmicetourismdevelopmentfactorsthecaseofastanacityinkazakhstan |