Radio advertising on the Internet. Characteristics, potential and its main formats
The sound character of radio messages and its particularities provide this medium with great potential in consumption and multitasking environments and engagement ability. Despite this, the tiny creative on ads, the limited perception of its value as an advertising medium, and the entity reached by...
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| Format: | Article |
| Language: | Spanish |
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Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)
2015-11-01
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| Series: | Chasqui |
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| Online Access: | http://revistachasqui.org/index.php/chasqui/article/view/1488 |