A machine learning ensemble approach to predicting factors affecting the intention and usage behavior towards online groceries applications in the Philippines

A machine learning ensemble approach to predicting factors affecting the intention and usage behavior towards online groceries applications in the Philippines

The emergence of e-commerce platforms, especially online grocery shopping, is heightened by the COVID-19 pandemic. Filipino consumers started to adapt online due to the strict quarantine implementations in the country. This study intended to predict and evaluate factors influencing the intention and...

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Bibliographic Details
Main Authors: Ma Janice J. Gumasing, Ardvin Kester S. Ong, Madeline Anne Patrice C. Sy, Yogi Tri Prasetyo, Satria Fadil Persada
Format: Article
Language:English
Published: Elsevier 2023-10-01
Series:Heliyon
Subjects:
Online groceries
UTAUT2
PMT
Random forest classifier
Artificial neural network
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023078520

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