Behavioural intention of tourists towards volunteer tourism: A developing country perspective
Purpose: Although volunteer tourism has been studied via several theoretical lenses, little is known about the behavioural intention of potential volunteer tourists from developing nations. This study aimed to identify the behavioural intention of potential volunteer tourists and the factors motivat...
Main Authors: | Shahzar Ali Khan, Verda Khan, Mohd Asif Khan |
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Format: | Article |
Language: | English |
Published: |
International Hellenic University
2023-06-01
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Series: | Journal of Tourism, Heritage & Services Marketing |
Subjects: | |
Online Access: | https://www.jthsm.gr/vol9iss1/9-1-4.pdf |
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