Research on the Impact of Perceived Interaction on User Stickiness in the Context of Tiktok E-commerce Live Broadcast -- The Mediating Role Based on Emotional Attachment
COVID-19 has been recurrent for the last three years, the competition in the e-commerce live broadcast market of ‘more, faster, better and more economical’ is becoming increasingly fierce. The Tiktok app as a typical e-commerce live broadcast platform that urgently needs to improve user stickiness t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_02011.pdf |