mage, polemic and celebration. The use of Facebook images during the YPF debate

In 2012, the expropriation of 51% of Repsol’s shares aroused an intense discussion on social net-works. In this article, I analyze a selection of images posted on Facebook by various political leaders between April 15th and May 5th in order to examine how images condense topics associated with polit...

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Main Author: María Elena Qués
Format: Article
Language:Spanish
Published: Associação Latino-americana de Estudos do Discurso 2017-12-01
Series:ALED
Subjects:
Online Access:https://raled.comunidadaled.org/index.php/raled/article/view/251
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author María Elena Qués
author_facet María Elena Qués
author_sort María Elena Qués
collection DOAJ
description In 2012, the expropriation of 51% of Repsol’s shares aroused an intense discussion on social net-works. In this article, I analyze a selection of images posted on Facebook by various political leaders between April 15th and May 5th in order to examine how images condense topics associated with political traditions and with the emotional atmosphere that framed the discussion. I consider that these images presuppose a reader who is familiar with the referred ideological traditions, capable of filling the blanks and involved a priori with the values proposed. Thus, the images reinforce a preexisting argumentative tissue. The corpus analysis is organized in two series: those images that privilege polemic views and those in which the celebratory slope prevails. In the latter case, I em-phasize those that refer to what I have called the “patriotic moment” and those that link the topic of conjuncture with other issues that coexisted on the public agenda at that time.
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spelling doaj.art-bd98add7785444d58a21ddb9da2728a82022-12-22T03:09:27ZspaAssociação Latino-americana de Estudos do DiscursoALED2447-95432447-95432017-12-0117212314010.35956/v.17.n2.2017.p.123-140246mage, polemic and celebration. The use of Facebook images during the YPF debateMaría Elena Qués0Universidad Nacional de General SarmientoIn 2012, the expropriation of 51% of Repsol’s shares aroused an intense discussion on social net-works. In this article, I analyze a selection of images posted on Facebook by various political leaders between April 15th and May 5th in order to examine how images condense topics associated with political traditions and with the emotional atmosphere that framed the discussion. I consider that these images presuppose a reader who is familiar with the referred ideological traditions, capable of filling the blanks and involved a priori with the values proposed. Thus, the images reinforce a preexisting argumentative tissue. The corpus analysis is organized in two series: those images that privilege polemic views and those in which the celebratory slope prevails. In the latter case, I em-phasize those that refer to what I have called the “patriotic moment” and those that link the topic of conjuncture with other issues that coexisted on the public agenda at that time.https://raled.comunidadaled.org/index.php/raled/article/view/251Facebook. Imagen. argumentatividad.
spellingShingle María Elena Qués
mage, polemic and celebration. The use of Facebook images during the YPF debate
ALED
Facebook. Imagen. argumentatividad.
title mage, polemic and celebration. The use of Facebook images during the YPF debate
title_full mage, polemic and celebration. The use of Facebook images during the YPF debate
title_fullStr mage, polemic and celebration. The use of Facebook images during the YPF debate
title_full_unstemmed mage, polemic and celebration. The use of Facebook images during the YPF debate
title_short mage, polemic and celebration. The use of Facebook images during the YPF debate
title_sort mage polemic and celebration the use of facebook images during the ypf debate
topic Facebook. Imagen. argumentatividad.
url https://raled.comunidadaled.org/index.php/raled/article/view/251
work_keys_str_mv AT mariaelenaques magepolemicandcelebrationtheuseoffacebookimagesduringtheypfdebate