| Summary: | Textile Company is one of the industries with an important role of supporting the tourism and cultural market in Bali. Tougher business competition due to globalization effect and free trade era had shifted the business paradigm from Comparative Advantage to Competitive Advantage, which forces business activities/companies to choose the correct strategies. The purpose of this research is to understand every problem inside a textile company in Bali. In the era of industrial revolution 4.0, a textile company is forced to pay attention in all aspects in order to run the company strategy. All issues like goods supply certainty, price, product variety, credit sales, regulations, and digital marketing have been discussed in details to make readers understand about the difficulties and challenges inside the company. This research uses qualitative method and using SWOT analysis that thoroughly explain how the strength, weakness, opportunity, and threat in every issue occured in a textile company in Bali. The writers apply detailed interview technique to collect data from all the informants in textile industry chain links. The ultimate goal of this research is to improve textile industry in Bali based on accurate facts and data.
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