Does Investment in Advertising Boost Economic Performance? Firm-Level Evidence of Ecuadorian Manufacturing
This paper examines how the firm´s advertising investments are related to different measures of economic and productivity performance during 2007 – 2017 in Ecuadorian manufacturing. Particularly, this study analyzes if firms that have advertising investments have better economic and productivity per...
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2019-12-01
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| Series: | Journal of Technology Management & Innovation |
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| Online Access: | https://www.jotmi.org/index.php/GT/article/view/3095 |