An Extension of Social Network Group Decision-Making Based on TrustRank and Personas
With the development of social networking big data, social network group decision-making (SN-GDM) has been widely applied in many fields. This paper focuses on three main components: (1) the determination of the decision makers' (DMs) weights based on different social influence; (2) the anti-de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2020-03-01
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| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/125936227/view |
| _version_ | 1818246654774476800 |
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| author | Mei Cai Yiming Wang Zaiwu Gong |
| author_facet | Mei Cai Yiming Wang Zaiwu Gong |
| author_sort | Mei Cai |
| collection | DOAJ |
| description | With the development of social networking big data, social network group decision-making (SN-GDM) has been widely applied in many fields. This paper focuses on three main components: (1) the determination of the decision makers' (DMs) weights based on different social influence; (2) the anti-deception mechanism; and (3) the persona method. We introduce the TrustRank algorithm and the persona method into SN-GDM. Based on the TrustRank algorithm, both trusted and deceptive DMs in a seed set are artificially identified and given initial static scores to derive the influence of each DM. Additionally, the persona method is introduced to cluster DMs and achieve personalized decision-making. Further, we present a numerical example and comparison to demonstrate the efficiency of the framework in coping with non-socially shared preferences in SN-GDM. As expected, our findings indicate that our framework reduces the influence of deceptive DMs on the decision results. |
| first_indexed | 2024-12-12T14:52:15Z |
| format | Article |
| id | doaj.art-bdb5ef0dc3ae446fb465a837ebb8f6b9 |
| institution | Directory Open Access Journal |
| issn | 1875-6883 |
| language | English |
| last_indexed | 2024-12-12T14:52:15Z |
| publishDate | 2020-03-01 |
| publisher | Springer |
| record_format | Article |
| series | International Journal of Computational Intelligence Systems |
| spelling | doaj.art-bdb5ef0dc3ae446fb465a837ebb8f6b92022-12-22T00:20:59ZengSpringerInternational Journal of Computational Intelligence Systems1875-68832020-03-0113110.2991/ijcis.d.200310.001An Extension of Social Network Group Decision-Making Based on TrustRank and PersonasMei CaiYiming WangZaiwu GongWith the development of social networking big data, social network group decision-making (SN-GDM) has been widely applied in many fields. This paper focuses on three main components: (1) the determination of the decision makers' (DMs) weights based on different social influence; (2) the anti-deception mechanism; and (3) the persona method. We introduce the TrustRank algorithm and the persona method into SN-GDM. Based on the TrustRank algorithm, both trusted and deceptive DMs in a seed set are artificially identified and given initial static scores to derive the influence of each DM. Additionally, the persona method is introduced to cluster DMs and achieve personalized decision-making. Further, we present a numerical example and comparison to demonstrate the efficiency of the framework in coping with non-socially shared preferences in SN-GDM. As expected, our findings indicate that our framework reduces the influence of deceptive DMs on the decision results.https://www.atlantis-press.com/article/125936227/viewSocial networkPageRankTrustRankPersonaSocial network group decision-making (SN-GDM) |
| spellingShingle | Mei Cai Yiming Wang Zaiwu Gong An Extension of Social Network Group Decision-Making Based on TrustRank and Personas International Journal of Computational Intelligence Systems Social network PageRank TrustRank Persona Social network group decision-making (SN-GDM) |
| title | An Extension of Social Network Group Decision-Making Based on TrustRank and Personas |
| title_full | An Extension of Social Network Group Decision-Making Based on TrustRank and Personas |
| title_fullStr | An Extension of Social Network Group Decision-Making Based on TrustRank and Personas |
| title_full_unstemmed | An Extension of Social Network Group Decision-Making Based on TrustRank and Personas |
| title_short | An Extension of Social Network Group Decision-Making Based on TrustRank and Personas |
| title_sort | extension of social network group decision making based on trustrank and personas |
| topic | Social network PageRank TrustRank Persona Social network group decision-making (SN-GDM) |
| url | https://www.atlantis-press.com/article/125936227/view |
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