Hedonic Consumption in Times of Stress: Reaping the Emotional Benefits Without the Self-Regulatory Cost
Hedonic consumption is pleasant but can interfere with the capacity to self-regulate. In stressful moments, when self-regulation is arguably still important, individuals often indulge in hedonic consumption. In two experiments, we investigate whether hedonic consumption negatively affects self-regul...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-05-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.685552/full |