Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity

Summary: Creativity is a highly valued and beneficial skill that empirical research typically probes using “divergent thinking” (DT) tasks such as problem solving and novel idea generation. Here, in contrast, we examine the perceptual aspect of creativity by asking whether creative individuals are m...

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Main Authors: Antoine Bellemare Pepin, Yann Harel, Jordan O’Byrne, Geneviève Mageau, Arne Dietrich, Karim Jerbi
Format: Article
Language:English
Published: Elsevier 2022-10-01
Series:iScience
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S258900422201375X
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author Antoine Bellemare Pepin
Yann Harel
Jordan O’Byrne
Geneviève Mageau
Arne Dietrich
Karim Jerbi
author_facet Antoine Bellemare Pepin
Yann Harel
Jordan O’Byrne
Geneviève Mageau
Arne Dietrich
Karim Jerbi
author_sort Antoine Bellemare Pepin
collection DOAJ
description Summary: Creativity is a highly valued and beneficial skill that empirical research typically probes using “divergent thinking” (DT) tasks such as problem solving and novel idea generation. Here, in contrast, we examine the perceptual aspect of creativity by asking whether creative individuals are more likely to perceive recognizable forms in ambiguous stimuli –a phenomenon known as pareidolia. To this end, we designed a visual task in which participants were asked to identify as many recognizable forms as possible in cloud-like fractal images. We found that pareidolic perceptions arise more often and more rapidly in highly creative individuals. Furthermore, high-creatives report pareidolia across a broader range of image contrasts and fractal dimensions than do low creatives. These results extend the established body of work on DT by introducing divergent perception as a complementary manifestation of the creative mind, thus clarifying the perception-creation link while opening new paths for studying creative behavior in humans.
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spelling doaj.art-bdbf1f32768048feb744bd66f53c1d412022-12-22T01:48:04ZengElsevieriScience2589-00422022-10-012510105103Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativityAntoine Bellemare Pepin0Yann Harel1Jordan O’Byrne2Geneviève Mageau3Arne Dietrich4Karim Jerbi5Department of Psychology, Université de Montréal, Montréal, H2V 2S9 Québec, Canada; Department of Music, Concordia University, Montréal, H4B1R6 Québec, Canada; Corresponding authorDepartment of Psychology, Université de Montréal, Montréal, H2V 2S9 Québec, CanadaDepartment of Psychology, Université de Montréal, Montréal, H2V 2S9 Québec, CanadaDepartment of Psychology, Université de Montréal, Montréal, H2V 2S9 Québec, CanadaDepartment of Psychology, American University of Beirut, Beirut 1107-2020, LebanonDepartment of Psychology, Université de Montréal, Montréal, H2V 2S9 Québec, Canada; MILA (Quebec Artificial Intelligence Institute), Montreal, Quebec, Canada; UNIQUE Center (Quebec Neuro-AI Research Center), Montreal, Quebec, CanadaSummary: Creativity is a highly valued and beneficial skill that empirical research typically probes using “divergent thinking” (DT) tasks such as problem solving and novel idea generation. Here, in contrast, we examine the perceptual aspect of creativity by asking whether creative individuals are more likely to perceive recognizable forms in ambiguous stimuli –a phenomenon known as pareidolia. To this end, we designed a visual task in which participants were asked to identify as many recognizable forms as possible in cloud-like fractal images. We found that pareidolic perceptions arise more often and more rapidly in highly creative individuals. Furthermore, high-creatives report pareidolia across a broader range of image contrasts and fractal dimensions than do low creatives. These results extend the established body of work on DT by introducing divergent perception as a complementary manifestation of the creative mind, thus clarifying the perception-creation link while opening new paths for studying creative behavior in humans.http://www.sciencedirect.com/science/article/pii/S258900422201375XCognitive neuroscienceSocial sciencesPsychology
spellingShingle Antoine Bellemare Pepin
Yann Harel
Jordan O’Byrne
Geneviève Mageau
Arne Dietrich
Karim Jerbi
Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity
iScience
Cognitive neuroscience
Social sciences
Psychology
title Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity
title_full Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity
title_fullStr Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity
title_full_unstemmed Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity
title_short Processing visual ambiguity in fractal patterns: Pareidolia as a sign of creativity
title_sort processing visual ambiguity in fractal patterns pareidolia as a sign of creativity
topic Cognitive neuroscience
Social sciences
Psychology
url http://www.sciencedirect.com/science/article/pii/S258900422201375X
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