What is Sport Marketing? Consideration of the Specificity
Sport marketing research is pursued in both business administration and commercial science as marketing research related to the business of sport and as the primary domestic and international field of research in sport management studies. These areas of study are co-creation partners in innovation,...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-09-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.043/_html/-char/en |