Disenchantment of the Family

This study asks how parenthood has changed in the context of mediatisation. To investigate the question, the 100 most frequently viewed German-language family blogs were systematically analysed. Methods of qualitative text analysis were applied. The analysis reveals that family blogs meet the parent...

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Main Author: Helen Knauf
Format: Article
Language:deu
Published: MedienPädagogik 2019-12-01
Series:MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung
Subjects:
Online Access:https://www.medienpaed.com/article/view/707
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author Helen Knauf
author_facet Helen Knauf
author_sort Helen Knauf
collection DOAJ
description This study asks how parenthood has changed in the context of mediatisation. To investigate the question, the 100 most frequently viewed German-language family blogs were systematically analysed. Methods of qualitative text analysis were applied. The analysis reveals that family blogs meet the parents’ need for exchange and community and, at the same time, fulfil a similar function to parenting self-help books and diaries. Family blogs therefore also include an essential element of identity development. The study shows that family blogs not only create a public, they also lead to a disenchantment and politicisation of family and parenthood. Product tests and reviews that serve as a source of financial income for the bloggers play an important role in these blogs. The economisation of parenthood through advertising points to a shift in the boundary between the economic world outside the home and non-economic family life, contributing to a disenchantment of the family.
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spelling doaj.art-bdce976e441a4dec9efe3dd8d27cb3542022-12-22T02:10:32ZdeuMedienPädagogikMedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung1424-36362019-12-0115617310.21240/mpaed/00/2019.12.03.X579Disenchantment of the FamilyHelen Knauf0https://orcid.org/0000-0002-7690-6218Fachhochschule BielefeldThis study asks how parenthood has changed in the context of mediatisation. To investigate the question, the 100 most frequently viewed German-language family blogs were systematically analysed. Methods of qualitative text analysis were applied. The analysis reveals that family blogs meet the parents’ need for exchange and community and, at the same time, fulfil a similar function to parenting self-help books and diaries. Family blogs therefore also include an essential element of identity development. The study shows that family blogs not only create a public, they also lead to a disenchantment and politicisation of family and parenthood. Product tests and reviews that serve as a source of financial income for the bloggers play an important role in these blogs. The economisation of parenthood through advertising points to a shift in the boundary between the economic world outside the home and non-economic family life, contributing to a disenchantment of the family.https://www.medienpaed.com/article/view/707mediatisationsocial network sitesfamily research
spellingShingle Helen Knauf
Disenchantment of the Family
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung
mediatisation
social network sites
family research
title Disenchantment of the Family
title_full Disenchantment of the Family
title_fullStr Disenchantment of the Family
title_full_unstemmed Disenchantment of the Family
title_short Disenchantment of the Family
title_sort disenchantment of the family
topic mediatisation
social network sites
family research
url https://www.medienpaed.com/article/view/707
work_keys_str_mv AT helenknauf disenchantmentofthefamily