Words and figures. A socio-semiotic approach of the electoral poster
At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interacti...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2015-07-01
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| Series: | Essachess |
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| Online Access: | http://www.essachess.com/index.php/jcs/article/view/282/326 |
| _version_ | 1819139221067137024 |
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| author | Daniela ROVENTA-FRUMUSANI |
| author_facet | Daniela ROVENTA-FRUMUSANI |
| author_sort | Daniela ROVENTA-FRUMUSANI |
| collection | DOAJ |
| description | At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interactive components (debates, polemics, acid commentaries), channels multiply (SMS, Blogs, social networks), media genre and perspectives also change. In the framework characterized by: i) fragmentation of public space, ii) new forms of social interaction ; iii) specific media stories and representations, we analyze the political mediated discourse on the basis of the emotion/argumentation dichotomy. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising. |
| first_indexed | 2024-12-22T11:19:13Z |
| format | Article |
| id | doaj.art-bdceb129f1df4447a0df8ae7a074d7b6 |
| institution | Directory Open Access Journal |
| issn | 2066-5083 1775-352X |
| language | English |
| last_indexed | 2024-12-22T11:19:13Z |
| publishDate | 2015-07-01 |
| publisher | Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques |
| record_format | Article |
| series | Essachess |
| spelling | doaj.art-bdceb129f1df4447a0df8ae7a074d7b62022-12-21T18:27:55ZengEtudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et SymboliquesEssachess2066-50831775-352X2015-07-01815135150Words and figures. A socio-semiotic approach of the electoral posterDaniela ROVENTA-FRUMUSANI 0Université de Bucarest ROUMANIE At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interactive components (debates, polemics, acid commentaries), channels multiply (SMS, Blogs, social networks), media genre and perspectives also change. In the framework characterized by: i) fragmentation of public space, ii) new forms of social interaction ; iii) specific media stories and representations, we analyze the political mediated discourse on the basis of the emotion/argumentation dichotomy. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising.http://www.essachess.com/index.php/jcs/article/view/282/326semioticspolitical advertisingco-functioning of wordsfigures and images |
| spellingShingle | Daniela ROVENTA-FRUMUSANI Words and figures. A socio-semiotic approach of the electoral poster Essachess semiotics political advertising co-functioning of words figures and images |
| title | Words and figures. A socio-semiotic approach of the electoral poster |
| title_full | Words and figures. A socio-semiotic approach of the electoral poster |
| title_fullStr | Words and figures. A socio-semiotic approach of the electoral poster |
| title_full_unstemmed | Words and figures. A socio-semiotic approach of the electoral poster |
| title_short | Words and figures. A socio-semiotic approach of the electoral poster |
| title_sort | words and figures a socio semiotic approach of the electoral poster |
| topic | semiotics political advertising co-functioning of words figures and images |
| url | http://www.essachess.com/index.php/jcs/article/view/282/326 |
| work_keys_str_mv | AT danielaroventafrumusani wordsandfiguresasociosemioticapproachoftheelectoralposter |