National models of corporate social responsibility: comparative analysis

The article is devoted to one of the most discussed topics of our time – corporate social responsibility (hereinafter – CSR). Discussions about the functions of business, its role in the development of society have been going on for several decades and do not lose their relevance to this day. Moreov...

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Main Authors: D. A. Pustokhin, I. V. Pustokhina
Format: Article
Language:English
Published: Orenburg State University 2020-10-01
Series:Интеллект. Инновации. Инвестиции
Subjects:
Online Access:http://intellekt-izdanie.osu.ru/en/archive_new/5-2020/5-2020-pp.-93-103.html
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author D. A. Pustokhin
I. V. Pustokhina
author_facet D. A. Pustokhin
I. V. Pustokhina
author_sort D. A. Pustokhin
collection DOAJ
description The article is devoted to one of the most discussed topics of our time – corporate social responsibility (hereinafter – CSR). Discussions about the functions of business, its role in the development of society have been going on for several decades and do not lose their relevance to this day. Moreover, the implementation of CSR involves going beyond the statutory standards of business conduct. Companies strive to establish relations with the society and invest in its development, to strengthen its reputation, to harmonize the so-called «habitat». However, socially responsible behavior involves diverting part of the financial resources to solve tasks that are not directly related to making a profit. Striving for prosperity in the long term encourages companies to find a balance between the need to invest in the social sphere and possible economic results. Aware of the fact that CSR can be not just a «gesture of goodwill», but also a serious tool for competition, companies actively include its principles in corporate strategy. One can say with confidence that CSR today is a global phenomenon, a practice that is being introduced in countries with different levels of political and social development. Within the framework of this paper, the concept of the national CSR model is revealed. The article provides a comparative analysis of the national models of CSR developed in Western countries. Their main similarities and differences are determined. Based on the results of the comparative analysis, the authors propose recommendations on the formation of the Russian CSR model for state structures, the private sector, the media, the society as a whole.
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spelling doaj.art-bdd199f2b8c9410fad02a7415fee2e832023-03-27T08:28:19ZengOrenburg State UniversityИнтеллект. Инновации. Инвестиции2077-71752020-10-0159310310.25198/2077-7175-2020-5-93National models of corporate social responsibility: comparative analysisD. A. Pustokhin0https://orcid.org/0000-0002-8138-8494I. V. Pustokhina1https://orcid.org/0000-0001-5480-8871State University of ManagementPlekhanov Russian University of EconomicsThe article is devoted to one of the most discussed topics of our time – corporate social responsibility (hereinafter – CSR). Discussions about the functions of business, its role in the development of society have been going on for several decades and do not lose their relevance to this day. Moreover, the implementation of CSR involves going beyond the statutory standards of business conduct. Companies strive to establish relations with the society and invest in its development, to strengthen its reputation, to harmonize the so-called «habitat». However, socially responsible behavior involves diverting part of the financial resources to solve tasks that are not directly related to making a profit. Striving for prosperity in the long term encourages companies to find a balance between the need to invest in the social sphere and possible economic results. Aware of the fact that CSR can be not just a «gesture of goodwill», but also a serious tool for competition, companies actively include its principles in corporate strategy. One can say with confidence that CSR today is a global phenomenon, a practice that is being introduced in countries with different levels of political and social development. Within the framework of this paper, the concept of the national CSR model is revealed. The article provides a comparative analysis of the national models of CSR developed in Western countries. Their main similarities and differences are determined. Based on the results of the comparative analysis, the authors propose recommendations on the formation of the Russian CSR model for state structures, the private sector, the media, the society as a whole.http://intellekt-izdanie.osu.ru/en/archive_new/5-2020/5-2020-pp.-93-103.htmlsocietybusinessnon-commercial organizationscorporate philanthropypublic-private partnershipcriteriasocially responsible investmentcsdrecommendations
spellingShingle D. A. Pustokhin
I. V. Pustokhina
National models of corporate social responsibility: comparative analysis
Интеллект. Инновации. Инвестиции
society
business
non-commercial organizations
corporate philanthropy
public-private partnership
criteria
socially responsible investment
csd
recommendations
title National models of corporate social responsibility: comparative analysis
title_full National models of corporate social responsibility: comparative analysis
title_fullStr National models of corporate social responsibility: comparative analysis
title_full_unstemmed National models of corporate social responsibility: comparative analysis
title_short National models of corporate social responsibility: comparative analysis
title_sort national models of corporate social responsibility comparative analysis
topic society
business
non-commercial organizations
corporate philanthropy
public-private partnership
criteria
socially responsible investment
csd
recommendations
url http://intellekt-izdanie.osu.ru/en/archive_new/5-2020/5-2020-pp.-93-103.html
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