Purchasing Decision Judging from Product Design, Product Quality, and Brand Image

Purchasing Decision Judging from Product Design, Product Quality, and Brand Image

The two-wheeler industry in Indonesia has a very positive trend. Advanced technology science as a means of smoothing the flow of communication and transportation, which causes very competitive competition. This study aims to test product design, product quality, the brand image on the purchase deci...

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Bibliographic Details
Main Authors: Novita Ika Yuniarti, Eny Kustiyah
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2021-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Brand Image
Product Design
Product Quality
Purchase Decisions
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1534

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