Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists
In this paper, I seek to extend our understanding of global art markets by focusing on the relationships between different art world agents and their perceived responsibilities and roles in a market considered locally ‘incipient’ and emergent on the global scene. For this purpose, I draw on over 50...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-11-01
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| Series: | Arts |
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| Online Access: | https://www.mdpi.com/2076-0752/9/4/113 |
| _version_ | 1797548902411403264 |
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| author | Amanda Brandellero |
| author_facet | Amanda Brandellero |
| author_sort | Amanda Brandellero |
| collection | DOAJ |
| description | In this paper, I seek to extend our understanding of global art markets by focusing on the relationships between different art world agents and their perceived responsibilities and roles in a market considered locally ‘incipient’ and emergent on the global scene. For this purpose, I draw on over 50 interviews with art gallerists, independent art spaces and visual artists represented by them, living in São Paulo and Rio de Janeiro, the two largest clusters of the contemporary art market in Brazil, at a time of market expansion and internationalisation. In an incipient market, two main functions are considered important: Developing the commercial circuit and opening up the market, and; enhancing the value of art in society. Such functions occur against the backdrop of a large and complex country, where the ‘<i>eixo</i>’ (axis) of the main cities offers greater opportunities for visibility and valorization. The findings help to elucidate the perceptions of responsibility and roles in a context of market development, as well as the emerging boundaries between culture and the market. Moreover, the paper explores the emerging dynamics and strategies of art world development as they are enacted, offering insights into how art market actors perceive their roles and responsibilities, as well as the strategies available to them to support market consolidation. |
| first_indexed | 2024-03-10T15:06:25Z |
| format | Article |
| id | doaj.art-bdf471b816b441c8abd22acf4d4f4c27 |
| institution | Directory Open Access Journal |
| issn | 2076-0752 |
| language | English |
| last_indexed | 2024-03-10T15:06:25Z |
| publishDate | 2020-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Arts |
| spelling | doaj.art-bdf471b816b441c8abd22acf4d4f4c272023-11-20T19:44:20ZengMDPI AGArts2076-07522020-11-019411310.3390/arts9040113Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and GalleristsAmanda Brandellero0Erasmus School of History, Culture and Communication, Erasmus University Rotterdam, 3000 DR Rotterdam, The NetherlandsIn this paper, I seek to extend our understanding of global art markets by focusing on the relationships between different art world agents and their perceived responsibilities and roles in a market considered locally ‘incipient’ and emergent on the global scene. For this purpose, I draw on over 50 interviews with art gallerists, independent art spaces and visual artists represented by them, living in São Paulo and Rio de Janeiro, the two largest clusters of the contemporary art market in Brazil, at a time of market expansion and internationalisation. In an incipient market, two main functions are considered important: Developing the commercial circuit and opening up the market, and; enhancing the value of art in society. Such functions occur against the backdrop of a large and complex country, where the ‘<i>eixo</i>’ (axis) of the main cities offers greater opportunities for visibility and valorization. The findings help to elucidate the perceptions of responsibility and roles in a context of market development, as well as the emerging boundaries between culture and the market. Moreover, the paper explores the emerging dynamics and strategies of art world development as they are enacted, offering insights into how art market actors perceive their roles and responsibilities, as well as the strategies available to them to support market consolidation.https://www.mdpi.com/2076-0752/9/4/113art marketBrazilart worldart gallerycontemporary art |
| spellingShingle | Amanda Brandellero Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists Arts art market Brazil art world art gallery contemporary art |
| title | Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists |
| title_full | Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists |
| title_fullStr | Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists |
| title_full_unstemmed | Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists |
| title_short | Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists |
| title_sort | inside and outside the market for contemporary art in brazil through the experience of artists and gallerists |
| topic | art market Brazil art world art gallery contemporary art |
| url | https://www.mdpi.com/2076-0752/9/4/113 |
| work_keys_str_mv | AT amandabrandellero insideandoutsidethemarketforcontemporaryartinbrazilthroughtheexperienceofartistsandgallerists |