Improving Communication in the Red Meat Industry: Opinion Leaders May Be Used to Inform the Public About Farm Practices and Their Animal Welfare Implications

Improving Communication in the Red Meat Industry: Opinion Leaders May Be Used to Inform the Public About Farm Practices and Their Animal Welfare Implications

Opinion leaders (OLs) within the community may lead debate on animal welfare issues and provide a path for information to their social networks. However, little is known about OLs’ attitudes, activities conducted to express their views about animal welfare and whether they are well informed, or not,...

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Bibliographic Details
Main Authors: Carolina A. Munoz, Lauren M. Hemsworth, Paul H. Hemsworth, Maxine Rice, Grahame J. Coleman
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Psychology
Subjects:
livestock welfare
general public attitudes
education
husbandry practices
trusted advisors
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.876034/full

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