Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach
World economies are currently concerned about insufficient food supplies, food adulteration, and heavy reliance on manufactured foods. The study investigated the frequency of purchasing behaviors of organic honey and butter foods from the farmers’ food product market in Debre Markos District, Northw...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2022.2144871 |
| _version_ | 1797984226611560448 |
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| author | Fasika Chekol Minas Hiruy Ashebir Tsegaye Teshager Mazengia Yigardush Alimaw |
| author_facet | Fasika Chekol Minas Hiruy Ashebir Tsegaye Teshager Mazengia Yigardush Alimaw |
| author_sort | Fasika Chekol |
| collection | DOAJ |
| description | World economies are currently concerned about insufficient food supplies, food adulteration, and heavy reliance on manufactured foods. The study investigated the frequency of purchasing behaviors of organic honey and butter foods from the farmers’ food product market in Debre Markos District, Northwest Ethiopia, to shed light on this issue. A cross-sectional survey of 353 sample consumers was conducted in the study area. Consumers who buy honey and butter at the farmers’ market are chosen at random and interviewed using a structured questionnaire. Descriptive statistics and the Poisson regression model were used to analyze the data. The empirical results of the Poisson regression model revealed that socioeconomic characteristics of the consumer (gender, age, income, and education), product characteristics (quality, price, taste, adulteration, and risk), consumer trust, and knowledge all had a significant influence on the consumer’s frequency of purchasing honey and butter products. The implication is that improving product quality, increasing consumer trust, and reducing product adulteration from other unnecessary products are all necessary to increase the frequency with which consumers purchase products. It is suggested that organic food safety and quality be regulated accordingly. |
| first_indexed | 2024-04-11T06:59:18Z |
| format | Article |
| id | doaj.art-be16248862f749b6b7dcc44e78db52ca |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-11T06:59:18Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-be16248862f749b6b7dcc44e78db52ca2022-12-22T04:38:54ZengTaylor & Francis GroupCogent Social Sciences2331-18862022-12-018110.1080/23311886.2022.2144871Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approachFasika Chekol0Minas Hiruy1Ashebir Tsegaye2Teshager Mazengia3Yigardush Alimaw4Department of Economics, Debre Markos University, Debre Mark’os, EthiopiaDepartment of Rural Development and agricultural extension, Debre Markos University, Debre Mark’os, EthiopiaDepartment of Economics, Debre Markos University, Debre Mark’os, EthiopiaDepartment of Economics, Debre Berhan University, Debre Birhan, EthiopiaDepartment of Sociology, Debre Markos University, Debre Mark’os, EthiopiaWorld economies are currently concerned about insufficient food supplies, food adulteration, and heavy reliance on manufactured foods. The study investigated the frequency of purchasing behaviors of organic honey and butter foods from the farmers’ food product market in Debre Markos District, Northwest Ethiopia, to shed light on this issue. A cross-sectional survey of 353 sample consumers was conducted in the study area. Consumers who buy honey and butter at the farmers’ market are chosen at random and interviewed using a structured questionnaire. Descriptive statistics and the Poisson regression model were used to analyze the data. The empirical results of the Poisson regression model revealed that socioeconomic characteristics of the consumer (gender, age, income, and education), product characteristics (quality, price, taste, adulteration, and risk), consumer trust, and knowledge all had a significant influence on the consumer’s frequency of purchasing honey and butter products. The implication is that improving product quality, increasing consumer trust, and reducing product adulteration from other unnecessary products are all necessary to increase the frequency with which consumers purchase products. It is suggested that organic food safety and quality be regulated accordingly.https://www.tandfonline.com/doi/10.1080/23311886.2022.2144871honeybutterdeterminantpurchase frequencyPoisson regression modelfarmers market |
| spellingShingle | Fasika Chekol Minas Hiruy Ashebir Tsegaye Teshager Mazengia Yigardush Alimaw Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach Cogent Social Sciences honey butter determinant purchase frequency Poisson regression model farmers market |
| title | Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach |
| title_full | Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach |
| title_fullStr | Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach |
| title_full_unstemmed | Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach |
| title_short | Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach |
| title_sort | consumers frequency of purchasing behavior of organic honey and butter foods from the farmers food product market in northwest ethiopia a poisson regression approach |
| topic | honey butter determinant purchase frequency Poisson regression model farmers market |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2022.2144871 |
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