EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

Show other versions (1)

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling techni...

Full description

Bibliographic Details
Main Authors:	Dita Amanah, Dedy Ansari Harahap
Format:	Article
Language:	English
Published:	Petra Christian University 2018-09-01
Series:	Jurnal Manajemen dan Wirausaha
Subjects:	Price discount product assortment online purchase decision university student
Online Access:	http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/21103

Similar Items

Examining The Effect Of Product Assortment And Price Discount Toward Online Purchase Decision Of University Student In Indonesia
by: Dita Amanah, et al.
Published: (2019-03-01)

The effect of Promotion, Driver Service Quality, Price Discounts and Postage Discounts on Purchasing Decisions of SME’s Gempolklutuk Village
by: Arasy Alimudin, et al.
Published: (2022-11-01)

Effect of product completeness and price on consumer purchasing decision in smes market medan
by: Dedy Ansari Harahap, et al.
Published: (2018-04-01)

Assortments and prices in online grocery retailing
by: Svetlana Fedoseeva, et al.
Published: (2023-06-01)

Price Discount: Pengaruhnya terhadap Online Customer Review dan Purchase Intention pada Konsumen Online Marketplace Platform pada Masa Pandemi Covid-19
by: Dyajeng Puteri Woro Subagio, et al.
Published: (2021-06-01)

Online Business Marketing Strategy in Terms of Discounts and Ease of Transactions on Purchasing Decisions
by: Silvia Suliawati, et al.
Published: (2023-08-01)

PERAN PRICE DISCOUNT MEMODERASI PENGARUH PRODUCT KNOWLEDGE DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
by: I Made Ari Rismawan, et al.
Published: (2017-01-01)

Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)
by: Mohsen Nazari, et al.
Published: (2023-02-01)

Cooperative Purchasing with General Discount: A Game Theoretical Approach
by: Jose A. García-Martínez, et al.
Published: (2022-11-01)

Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing
by: Zhipeng Tang, et al.
Published: (2024-01-01)

Modeling and Analysis of Multiple-Supplier Selection Problem with Price Discounts and Routing Decisions
by: Selin Çabuk, et al.
Published: (2019-08-01)

INFLUENCE OF DISCOUNT PRICE ANNOUNCEMENTS ON CONSUMER’S BEHAVIOR
by: Giuliana Isabella, et al.
Published: (2012-10-01)

Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect
by: Jung Eun Lee, et al.
Published: (2018-02-01)

Pricing and Determining the Optimal Discount of Perishable Goods to Speed up Demand Rate
by: Morteza Khakzar Bafruei, et al.
Published: (2018-10-01)

Intention to purchase products under volume discount scheme: a conceptual model and research propositions
by: Mohammad Iranmanesh, et al.
Published: (2014-12-01)

The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi
by: Ayu Wulandari, et al.
Published: (2023-11-01)

Analysis of the assortment of ice wine in online stores in Ukraine
by: Krupitskaya L., et al.
Published: (2020-05-01)

MARKET AND ASSORTMENT OF RASPBERRY PRODUCTS IN THE REPUBLIC OF SERBIA AND IN THE WORLD
by: Simo Stevanović, et al.
Published: (2006-03-01)

PRICE DISCRIMINATION IN A FORM OF DISCOUNTS: CATEGORIZATION AND IMPACT ON COMPETITION
by: Dar`ya Cherednichenko
Published: (2021-12-01)

Price Discount Determination in Pricing and Inventory Control of Perishable Good with Time and Price Demand
by: Fatemeh Zabihi, et al.
Published: (2017-08-01)

The Effect of Promotion and Price on Purchasing Decisions
by: Reminta Lumban Batu, et al.
Published: (2020-04-01)

The Effect of Promotion and Price on Purchase Decisions
by: Ade Yusuf, et al.
Published: (2020-08-01)

Estimating the lagged effect of price discounting: a time-series study on sugar sweetened beverage purchasing in a supermarket
by: Hiroshi Mamiya, et al.
Published: (2022-08-01)

The Impact Of Brand Image And Prıce Onlıne Product Purchase Decısıons At Shopee
by: Norvadewi Norvadewi, et al.
Published: (2023-01-01)

Identification Affecting Factors of Price Discount Threshold: Meta Synthesis
by: Hamidreza Biranvand, et al.
Published: (2020-04-01)

The Importance of Discounters in the Purchasing Decisions of Polish Consumers
by: Małgorzata Kosicka-Gębska, et al.
Published: (2016-03-01)

Innovative approaches to the prices management within the framework of product assortment
by: O.I. Laburtseva
Published: (2011-03-01)

ADVANTAGES OF RETAIL STRATEGIES FOR ASSORTMENT LINE DIFFERENTIATION
by: S. Petrova
Published: (2020-12-01)

The Fair Price of Company Shares with Dividend Discount Model Method
by: Erren Bustami Kleriawan, et al.
Published: (2021-08-01)

Pricing of Complementary Products in Online Purchasing under Return Policy
by: Ata Allah Taleizadeh, et al.
Published: (2021-06-01)

MANAGING THE ASSORTMENT OF THE MANUFACTURER`S CONSUMER GOODS
by: Viktor Rozhko
Published: (2023-07-01)

. Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
by: Nikola Perovic
Published: (2014-08-01)

DETERMINANTS OF CHOICE OF ASSORTMENT SIZE AT A POINT OF SALE
by: S. Petrova
Published: (2019-10-01)

METHODS OF DETERMINATION THE INTERIOR POTENTIAL OF ENTERPRISE IN MAKING STRATEGICAL ASSORTMENT DECISIONS
by: Svitlana Malyuk
Published: (2015-11-01)

Research of effectiveness of company’s assortment policy
by: Nina Prakofyeva, et al.
Published: (2015-07-01)

THE ASSORTMENT STRUCTURE AND THE PRICE LEVELS AS A FACTOR OF MARKETING CHANNEL COMPETITIVENESS–EMPIRICAL EVIDENCE FROM THE REPUBLIC OF SERBIA
by: Jelena Končar, et al.
Published: (2016-12-01)

The Influence of Price and Service Quality on the Purchase Decision
by: Wala Erpurini, et al.
Published: (2023-12-01)

The Effect of Price on The Diversity of Products on Purchase Decisions
by: Ayu Pipit Nurhayati
Published: (2020-04-01)

The Influence of Product Quality and Price on Purchase Decisions
by: Rizky Ferrari Oktavian, et al.
Published: (2022-08-01)

How Does Decoy Pricing Affect Purchasing Decisions?
by: Kubíčková Lea, et al.
Published: (2023-12-01)