Race between Italy and France for the American Market
This paper aims to highlight the main initiatives undertaken in the fashion sector in Italy and France between the Fifties and the Sixties of the twentieth century. Moreover, this concerning the high Italian fashion shows organized in Florence starting in February 1951 by Giovanni Battista Giorgini....
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| Format: | Article |
| Language: | English |
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University of Bologna
2021-10-01
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| Series: | ZoneModa Journal |
| Subjects: | |
| Online Access: | https://zmj.unibo.it/article/view/13584 |
| _version_ | 1818407684267835392 |
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| author | Gianluigi Di Giangirolamo |
| author_facet | Gianluigi Di Giangirolamo |
| author_sort | Gianluigi Di Giangirolamo |
| collection | DOAJ |
| description | This paper aims to highlight the main initiatives undertaken in the fashion sector in Italy and France between the Fifties and the Sixties of the twentieth century. Moreover, this concerning the high Italian fashion shows organized in Florence starting in February 1951 by Giovanni Battista Giorgini. Indeed, they marked the affirmation of Italy at an international level by registering a considerable interest on the part of American buyers. In this context, the role of Paris as the unique capital of fashion in the world is challenged for the first time. In this regard, Italian fashion and, in a more particular way, Florence became the leading competitor in conquering the American market for the fashion sector during the second post-war period. In particular, the text traces the public and private intervention plans for the coordination and promotion of the fashion system in both countries. |
| first_indexed | 2024-12-14T09:31:45Z |
| format | Article |
| id | doaj.art-be3d371f4e954f7981da60c557d05d7e |
| institution | Directory Open Access Journal |
| issn | 2611-0563 |
| language | English |
| last_indexed | 2024-12-14T09:31:45Z |
| publishDate | 2021-10-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | ZoneModa Journal |
| spelling | doaj.art-be3d371f4e954f7981da60c557d05d7e2022-12-21T23:08:03ZengUniversity of BolognaZoneModa Journal2611-05632021-10-01111S212810.6092/issn.2611-0563/1358411902Race between Italy and France for the American MarketGianluigi Di Giangirolamo0University of Bologna; Paris 1 Panthéon-Sorbonne UniversityThis paper aims to highlight the main initiatives undertaken in the fashion sector in Italy and France between the Fifties and the Sixties of the twentieth century. Moreover, this concerning the high Italian fashion shows organized in Florence starting in February 1951 by Giovanni Battista Giorgini. Indeed, they marked the affirmation of Italy at an international level by registering a considerable interest on the part of American buyers. In this context, the role of Paris as the unique capital of fashion in the world is challenged for the first time. In this regard, Italian fashion and, in a more particular way, Florence became the leading competitor in conquering the American market for the fashion sector during the second post-war period. In particular, the text traces the public and private intervention plans for the coordination and promotion of the fashion system in both countries.https://zmj.unibo.it/article/view/13584fashion shows florencecontemporary historyamerican marketparis |
| spellingShingle | Gianluigi Di Giangirolamo Race between Italy and France for the American Market ZoneModa Journal fashion shows florence contemporary history american market paris |
| title | Race between Italy and France for the American Market |
| title_full | Race between Italy and France for the American Market |
| title_fullStr | Race between Italy and France for the American Market |
| title_full_unstemmed | Race between Italy and France for the American Market |
| title_short | Race between Italy and France for the American Market |
| title_sort | race between italy and france for the american market |
| topic | fashion shows florence contemporary history american market paris |
| url | https://zmj.unibo.it/article/view/13584 |
| work_keys_str_mv | AT gianluigidigiangirolamo racebetweenitalyandfrancefortheamericanmarket |