Attitudes of Consumers from the Mostar Canton in Bosnia and Herzegovina toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

Attitudes of Consumers from the Mostar Canton in Bosnia and Herzegovina toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions...

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Bibliographic Details
Main Authors: Dusko Bjelica, Jovan Gardasevic, Marin Corluka
Format: Article
Language:English
Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy 2018-04-01
Series:Journal of Anthropology of Sport and Physical Education
Subjects:
Attitudes
Advertising
Sporting Goods
Mostar
Online Access:http://www.jaspe.ac.me/clanci/JASPE_April_2018_Bjelica_3-7.pdf

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