Increasing the enterprise investment attractiveness in terms of socially oriented marketing

The aim of the article. The aim of the article is to substantiate the ways of increasing the enterprise investment attractiveness in terms of socially oriented marketing. The results of the analysis. In modern conditions of economic globalization domestic enterprises need to introduce a set of meas...

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Bibliographic Details
Main Authors: N.V. Kovalenko, M.M. Markhaichuk
Format: Article
Language:English
Published: Sumy State University 2013-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_4_42_51.pdf

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