Increasing the enterprise investment attractiveness in terms of socially oriented marketing
The aim of the article. The aim of the article is to substantiate the ways of increasing the enterprise investment attractiveness in terms of socially oriented marketing. The results of the analysis. In modern conditions of economic globalization domestic enterprises need to introduce a set of meas...
Main Authors: | N.V. Kovalenko, M.M. Markhaichuk |
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Format: | Article |
Language: | English |
Published: |
Sumy State University
2013-12-01
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Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_4_42_51.pdf |
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