Specifics of Marketing Activities for the Development of a Startup
The problems of promotion in international sales markets are especially acute for companies in high-tech industries, in particular for high-tech startups. The need for reasonable development and use of international marketing strategies by high-tech startups at the stage of growth and scaling of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-09-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-9_0-pages-319_324.pdf |
| _version_ | 1797373832777957376 |
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| author | Bielikova Nadiia V. Yurchenko Oleksiy K |
| author_facet | Bielikova Nadiia V. Yurchenko Oleksiy K |
| author_sort | Bielikova Nadiia V. |
| collection | DOAJ |
| description | The problems of promotion in international sales markets are especially acute for companies in high-tech industries, in particular for high-tech startups. The need for reasonable development and use of international marketing strategies by high-tech startups at the stage of growth and scaling of their activities is grounded upon: the difficulty of conveying the value of the offer to the end consumer; accelerated development of scientific and scientific-technological progress, which leads to the emergence of new technologies and innovative products; constant intensification of competition in world markets; gaps in the socioeconomic development of individual countries. The aim of the study is to determine the specific features of international marketing activities for the development of a high-tech startup. The article examines the theoretical aspects of international marketing; the article considers approaches to the definition of the essence of the concept of «international marketing», features of the modern market of high-tech products, the essence of a startup, in particular a high-tech one, the startup life cycle. It is substantiated that the directions of marketing activities vary depending on the stages of the startup life cycle. The main trends within which startup marketing will develop, and the approaches and models on which the marketing strategy of a startup can be based are determined. |
| first_indexed | 2024-03-08T18:56:08Z |
| format | Article |
| id | doaj.art-be83ae5b8fb1406fb11d9938f9110d1e |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-03-08T18:56:08Z |
| publishDate | 2023-09-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-be83ae5b8fb1406fb11d9938f9110d1e2023-12-28T13:06:39ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2023-09-01954831932410.32983/2222-4459-2023-9-319-324Specifics of Marketing Activities for the Development of a StartupBielikova Nadiia V.0https://orcid.org/0000-0002-5082-2905Yurchenko Oleksiy K1Research Centre for Industrial Problems of Development of NAS of UkraineResearch Centre for Industrial Problems of Development of NAS of UkraineThe problems of promotion in international sales markets are especially acute for companies in high-tech industries, in particular for high-tech startups. The need for reasonable development and use of international marketing strategies by high-tech startups at the stage of growth and scaling of their activities is grounded upon: the difficulty of conveying the value of the offer to the end consumer; accelerated development of scientific and scientific-technological progress, which leads to the emergence of new technologies and innovative products; constant intensification of competition in world markets; gaps in the socioeconomic development of individual countries. The aim of the study is to determine the specific features of international marketing activities for the development of a high-tech startup. The article examines the theoretical aspects of international marketing; the article considers approaches to the definition of the essence of the concept of «international marketing», features of the modern market of high-tech products, the essence of a startup, in particular a high-tech one, the startup life cycle. It is substantiated that the directions of marketing activities vary depending on the stages of the startup life cycle. The main trends within which startup marketing will develop, and the approaches and models on which the marketing strategy of a startup can be based are determined.https://www.business-inform.net/export_pdf/business-inform-2023-9_0-pages-319_324.pdfinternational marketingstrategyhigh-tech product marketstartuphigh-tech startupstartup life cyclestartup creation and scaling. |
| spellingShingle | Bielikova Nadiia V. Yurchenko Oleksiy K Specifics of Marketing Activities for the Development of a Startup Bìznes Inform international marketing strategy high-tech product market startup high-tech startup startup life cycle startup creation and scaling. |
| title | Specifics of Marketing Activities for the Development of a Startup |
| title_full | Specifics of Marketing Activities for the Development of a Startup |
| title_fullStr | Specifics of Marketing Activities for the Development of a Startup |
| title_full_unstemmed | Specifics of Marketing Activities for the Development of a Startup |
| title_short | Specifics of Marketing Activities for the Development of a Startup |
| title_sort | specifics of marketing activities for the development of a startup |
| topic | international marketing strategy high-tech product market startup high-tech startup startup life cycle startup creation and scaling. |
| url | https://www.business-inform.net/export_pdf/business-inform-2023-9_0-pages-319_324.pdf |
| work_keys_str_mv | AT bielikovanadiiav specificsofmarketingactivitiesforthedevelopmentofastartup AT yurchenkooleksiyk specificsofmarketingactivitiesforthedevelopmentofastartup |