The Influence of Brand Image and Lifestyle on Purchase Decisions
In recent years, a growing sector in the food and beverage industry is coffee shops. Of the many culinary businesses, coffee shops are currently the prima donna. At this time, coffee shops have become a phenomenon that affects the lifestyle of the Indonesian people. So this research was conducted t...
| Những tác giả chính: | , |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-04-01
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| Loạt: | Almana: Jurnal Manajemen dan Bisnis |
| Những chủ đề: | |
| Truy cập trực tuyến: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1647 |