Motivations of crowdsourcing contributors
Purpose - This study aimed at analyzing the factors that induce the intention of contribution by participants in crowdsourcing initiatives. Design/methodology/approach - This study is an explanatory investigation using a quantitative approach. In the second stage, an exploratory study was carried ou...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2018-06-01
|
| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/INMR-02-2018-004 |
| _version_ | 1818416159559516160 |
|---|---|
| author | Luiz Fernando Silva Pinto Carlos Denner dos Santos Junior |
| author_facet | Luiz Fernando Silva Pinto Carlos Denner dos Santos Junior |
| author_sort | Luiz Fernando Silva Pinto |
| collection | DOAJ |
| description | Purpose - This study aimed at analyzing the factors that induce the intention of contribution by participants in crowdsourcing initiatives. Design/methodology/approach - This study is an explanatory investigation using a quantitative approach. In the second stage, an exploratory study was carried out. Data were obtained through online questionnaires available to the contributors of two platforms, and results were obtained from a regression analysis. Findings - The results revealed a greater importance given by participants to intrinsic motivational factors (learning, fun and satisfaction) compared with the extrinsic motivational factor (acknowledgment). Monetary rewards proved irrelevant in this process, whereas attitude and self-efficacy proved good predictors of the intention of contribution in crowdsourcing initiatives. Originality/value - No study, as far as the authors’ knowledge extends, has been undertaken to understand what motivations are more relevant in the context of crowdsourcing platforms using multiple theories. |
| first_indexed | 2024-12-14T11:46:27Z |
| format | Article |
| id | doaj.art-bea07050f5444e2eb60826bf1e498511 |
| institution | Directory Open Access Journal |
| issn | 2515-8961 |
| language | English |
| last_indexed | 2024-12-14T11:46:27Z |
| publishDate | 2018-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Innovation & Management Review |
| spelling | doaj.art-bea07050f5444e2eb60826bf1e4985112022-12-21T23:02:33ZengEmerald PublishingInnovation & Management Review2515-89612018-06-01151587210.1108/INMR-02-2018-004606946Motivations of crowdsourcing contributorsLuiz Fernando Silva Pinto0Carlos Denner dos Santos Junior1Independent Researcher, Brasília, BrazilUniversity of Brasília, Brasília, BrazilPurpose - This study aimed at analyzing the factors that induce the intention of contribution by participants in crowdsourcing initiatives. Design/methodology/approach - This study is an explanatory investigation using a quantitative approach. In the second stage, an exploratory study was carried out. Data were obtained through online questionnaires available to the contributors of two platforms, and results were obtained from a regression analysis. Findings - The results revealed a greater importance given by participants to intrinsic motivational factors (learning, fun and satisfaction) compared with the extrinsic motivational factor (acknowledgment). Monetary rewards proved irrelevant in this process, whereas attitude and self-efficacy proved good predictors of the intention of contribution in crowdsourcing initiatives. Originality/value - No study, as far as the authors’ knowledge extends, has been undertaken to understand what motivations are more relevant in the context of crowdsourcing platforms using multiple theories.https://www.emeraldinsight.com/doi/pdfplus/10.1108/INMR-02-2018-004InnovationCrowdsourcingCrowdsourcing contributorsIntrinsic and extrinsic motivationsPlanned behavior theory |
| spellingShingle | Luiz Fernando Silva Pinto Carlos Denner dos Santos Junior Motivations of crowdsourcing contributors Innovation & Management Review Innovation Crowdsourcing Crowdsourcing contributors Intrinsic and extrinsic motivations Planned behavior theory |
| title | Motivations of crowdsourcing contributors |
| title_full | Motivations of crowdsourcing contributors |
| title_fullStr | Motivations of crowdsourcing contributors |
| title_full_unstemmed | Motivations of crowdsourcing contributors |
| title_short | Motivations of crowdsourcing contributors |
| title_sort | motivations of crowdsourcing contributors |
| topic | Innovation Crowdsourcing Crowdsourcing contributors Intrinsic and extrinsic motivations Planned behavior theory |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/INMR-02-2018-004 |
| work_keys_str_mv | AT luizfernandosilvapinto motivationsofcrowdsourcingcontributors AT carlosdennerdossantosjunior motivationsofcrowdsourcingcontributors |