An Overview of Franchising In The Hospitality Industry
Nowadays, franchising is the most significant part in the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub franchise it and worked under their brand name. Furthermore, in franchising there must be...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2010-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1062 |
| _version_ | 1797763589792071680 |
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| author | Ersan Suria Pranoto |
| author_facet | Ersan Suria Pranoto |
| author_sort | Ersan Suria Pranoto |
| collection | DOAJ |
| description | Nowadays, franchising is the most significant part in the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub franchise it and worked under their brand name. Furthermore, in franchising there must be a contract between the franchisor and the franchisee which include the term and condition. Franchises include some aspects such as, screening, site selection, operating manuals and the pre opening. However, there are some advantages and disadvantages for both the franchisor and the franchisee. The expansion of franchise can be achieved through different strategies of distribution and the knowledge of the targeted market. The future of franchise can be gained through strategies of distribution system, which could emerge the entrepreneur into the majority economy and business. |
| first_indexed | 2024-03-12T19:44:37Z |
| format | Article |
| id | doaj.art-bea4fc6a9e714850919f4999c6b26b2d |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T19:44:37Z |
| publishDate | 2010-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-bea4fc6a9e714850919f4999c6b26b2d2023-08-02T03:38:41ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532010-05-011113313810.21512/bbr.v1i1.1062845An Overview of Franchising In The Hospitality IndustryErsan Suria Pranoto0Universitas Bina NusantaraNowadays, franchising is the most significant part in the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub franchise it and worked under their brand name. Furthermore, in franchising there must be a contract between the franchisor and the franchisee which include the term and condition. Franchises include some aspects such as, screening, site selection, operating manuals and the pre opening. However, there are some advantages and disadvantages for both the franchisor and the franchisee. The expansion of franchise can be achieved through different strategies of distribution and the knowledge of the targeted market. The future of franchise can be gained through strategies of distribution system, which could emerge the entrepreneur into the majority economy and business.https://journal.binus.ac.id/index.php/BBR/article/view/1062franchisefranchisinghospitalityretailentrepreneur |
| spellingShingle | Ersan Suria Pranoto An Overview of Franchising In The Hospitality Industry Binus Business Review franchise franchising hospitality retail entrepreneur |
| title | An Overview of Franchising In The Hospitality Industry |
| title_full | An Overview of Franchising In The Hospitality Industry |
| title_fullStr | An Overview of Franchising In The Hospitality Industry |
| title_full_unstemmed | An Overview of Franchising In The Hospitality Industry |
| title_short | An Overview of Franchising In The Hospitality Industry |
| title_sort | overview of franchising in the hospitality industry |
| topic | franchise franchising hospitality retail entrepreneur |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1062 |
| work_keys_str_mv | AT ersansuriapranoto anoverviewoffranchisinginthehospitalityindustry AT ersansuriapranoto overviewoffranchisinginthehospitalityindustry |